Feb 20, 2010 View Comments
Me old mucker Wadds pointed me to this piece by his PiC, Steve Earls about the 3 key things that PR agencies need to think about if they are going to make money in this changing media landscape. Wadds and Steve know what they are talking about, they have made a great job of running smart, successful pr agencies, so these are very relevant points. I’m paraphrasing what Steve has written, so in brief:
Jan 18, 2010 View Comments
gabba, my social media agency is all about creating conversation for our clients.exactly the kind of things that cube grenades do. As a social object, they fit the bill perfectly. Nothing creates conversations better than social objects.
But we’re not about the kind of meaningless conversation that SEO agencies create when they advocate that they build a blog for SERP visibility, not the kind of meaningless presences without purposes that digital agencies create as an add-on to their website design, and certainly NOT the kind of tacky pr stunt conversations that pr agencies that don’t even use You Tube and Flickr develop.
No, this is about one thing - developing ways and means for clients to hold sustained, meaningful and mutually beneficial conversations with customers (whomever they may be).
Will the tools that we use to begin and maintain these conversations be the same in two year’s time? Probably not.
Will the description or name of what we do be the same in two year’s time?
Probably not.
Will the need to sustain meaningful conversations with customers exist in two year’s time?
Almost definitely.
So, here’s hoping that we will create many conversations with you in the future!
Check us out here:
http://letsgabba.com
http://twitter.com/letsgabba
Jan 12, 2010 View Comments
Stuff you should have been readingJuly 14th toJanuary 12th:
Dec 16, 2009 View Comments
- Don’t “broadcast” messages to users.
- Try to add value.
- It’s a conversation.
Why does everybody seem so damn gushing about these dull statements of the obvious, JUST because they come from a brand?
Do guidelines from brands make their activities any more successful than an agency’s activities? No. Brands have as many failures in social media as agencies (perhaps more), and are widely lambasted for not having “got it” or “done it properly” when they do get it wrong.
So why then don’t agencies, many of whom DO “get” social media” and who ALSO practice what they preach and who also have HEAPS of experience, and who KNOW how to integrate social media into a wider digital strategy and who HAVE got case studies from other clients, get a fair crack of the whip too?
The Flip Side
Perhaps the failings of agencies though, is that they are always trying to sell stuff – show me a seminar and you’ll see endless rows of agencies talking about case studies they have done.
Why can’t they talk about what they KNOW, or give an opinion about what they think, show where their heads are, what trends they think are emerging instead of spouting off about the one case study that has (to their surprise!), been a success.
What do you think? Are agencies hindered by the way they have always worked – the need to shout about their work being the only thing that gets them noticed? Do brands have that credibility that comes when they have no commercial benefit to gain from talking about their work or are they as susceptible to failure (and therefore as deserving of a hammering) as any agency?
Jun 30, 2009 View Comments
Cool stuff I was readingMay 29th toJune 30th:
May 6, 2009 View Comments
Cool stuff I was readingApril 9th toMay 6th:
Apr 7, 2009 View Comments
Cool stuff I was readingFebruary 8th toApril 7th:
Feb 6, 2009 View Comments
Cool stuff I was readingFebruary 4th toFebruary 6th:
Jan 22, 2009 View Comments
Cool stuff I was readingJanuary 13th toJanuary 22nd:
Jan 12, 2009 View Comments
Cool stuff I was readingJanuary 9th toJanuary 12th:
