blending the mix

social media,paul fabretti

A look at the new world of marketing and PR

May 6, 2009 View Comments

Cool stuff i’ve been reading from April 9th to May 6th

Cool stuff I was readingApril 9th toMay 6th:

Jan 8, 2009 View Comments

The best explanation of the social media release to date

It’s interesting to see how times change. One of Stephen’s most popular posts of last year was about how the media and pr industries are yet to be convinced by the social media release, then along comes this fantastic video from webitpt, now Realwire (one of the earlier developers in the uk of a social media release tool worth talking about).

The video below is not only clear and looks great, but is one of the clearest explanations of the benefits of the social media release tool. Enjoy and be educated!


The Online Media from RealWire on Vimeo.

Jul 5, 2008 View Comments

Cool stuff i’ve been reading from June 27th to July 5th

Cool stuff I was readingJune 27th toJuly 5th:

  • Rohit Bhargava Social Media Bio: M YB I O - Rohit’s social media biography
  • Resume 2.0 « The Secret Diary of a Bonafide Marketing Genius - A great piece about the social media release
  • Again, One Clueless Person Destroys the Privacy Of Millions - Overview of the beginning of the end for data privacy
  • Training Field Teams | Retail Sales Training | Field Marketing | Tips | Advice - Sales training advice
  • Pam Ragland’s Have Anything Blog - interesting thoughts about personal development from Pam
  • FT.com / Companies / US & Canada - FriendFeed openness puts pressure on rivals -

May 16, 2008 View Comments

Audio still has it

Ferrari website
Steve dug this one out the other day and I was so impressed with the execution of the site, I just had to say something about it - especially as video seems to be the flavour “du jour”.

The Ferrari GT is the next new kid on the block and rather than do the usual visual preview, Ferrari have launched an audio-only website with a countdown timer on it, and the only thing that gives you any kind of teaser is a series of 4 incredibly emotive audio clips.

Congruity is what I am talking abut here and audio clips can achieve this much more than any visual stimulai because they set the imagination racing without visual restrictions and few people can argue how powerful that can be.

Congruity is the ability for people to mentally bridge gaps between words/sounds and images in order to understand a concept. Take, for example a Powerpoint presentation. A good presentation has a limited number of images that don’t on their own, make sense. The congruity comes when people listen to your words and see the images, put the two together and GET the concept you are talking about.

I’m not going to spoil the excitement so go here, click on the audio clips and close your eyes….listen to rumble of the starter motor as you start her up, the screaming V8 as she flies past you…

Mar 8, 2008 View Comments

I actually cried, laughing at this

Jan 24, 2008 View Comments

Cool stuff i’ve been reading from January 23rd to January 24th

These are my links for January 23rd through January 24th:

Jan 21, 2008 View Comments

Cool stuff i’ve been reading from January 12th to January 21st

These are my links for January 12th through January 21st:


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