blending the mix

social media,paul fabretti

A look at the new world of marketing and PR

Jan 18, 2010

We’ve got our own cube grenade!


gabba, my social media agency is all about creating conversation for our clients.exactly the kind of things that cube grenades do. As a social object, they fit the bill perfectly. Nothing creates conversations better than social objects.

But we’re not about the kind of meaningless conversation that SEO agencies create when they advocate that they build a blog for SERP visibility, not the kind of meaningless presences without purposes that digital agencies create as an add-on to their website design, and certainly NOT the kind of tacky pr stunt conversations that pr agencies that don’t even use You Tube and Flickr develop.

No, this is about one thing - developing ways and means for clients to hold sustained, meaningful and mutually beneficial conversations with customers (whomever they may be).

Will the tools that we use to begin and maintain these conversations be the same in two year’s time? Probably not.

Will the description or name of what we do be the same in two year’s time?
Probably not.

Will the need to sustain meaningful conversations with customers exist in two year’s time?
Almost definitely.

So, here’s hoping that we will create many conversations with you in the future!

Check us out here:

http://letsgabba.com

http://twitter.com/letsgabba


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  • Tunde

    Well what is it? Does it morph to fit the interests of different social graphs? Is ittotally virtual it have some real world social currency? Is the clue in the name?

  • Tunde

    Well what is it? Does it morph to fit the interests of different social graphs? Is ittotally virtual it have some real world social currency? Is the clue in the name?

  • http://clairelancaster.wordpress.com Claire Lancaster

    Its all about brands being “naturally engaging” where customers are “naturally engaging” rather than trying to push them to where a brand has created something they belive think they’ll like! I get it & believe for the first time customers are leading the communication strategies rather than the marketing teams and long may it continue, harnessed correctly it can only deliver the most effective results. Best wishes to the Gabba team!

  • http://clairelancaster.wordpress.com Claire Lancaster

    Its all about brands being “naturally engaging” where customers are “naturally engaging” rather than trying to push them to where a brand has created something they belive think they’ll like! I get it & believe for the first time customers are leading the communication strategies rather than the marketing teams and long may it continue, harnessed correctly it can only deliver the most effective results. Best wishes to the Gabba team!

  • http://www.thewebpitch.com Jas Dhaliwal

    What does Gabba mean to me?

    “Brands, it’s good to talk, but it’s even better to engage. Be open, honest and transparent and a build a long lasting tribe.”

    Love the cube grenade!

    Another masterpiece by Hugh!

  • http://www.thewebpitch.com Jas Dhaliwal

    What does Gabba mean to me?

    “Brands, it’s good to talk, but it’s even better to engage. Be open, honest and transparent and a build a long lasting tribe.”

    Love the cube grenade!

    Another masterpiece by Hugh!

  • tunde

    No I accept the notion that a social object can be the catalyst for a conversation. As you say”Nothing creates conversations better than social objects.”

    A pithy cartoon which is called a cube grenades may do this - but only for a limited time - for a limited audience. When attempting to get brands and consumers to talk the social object has to be appropriate to the context, and meaningful or at least important enough for both parties to think it worth discussing.

    The social objects in Flickr are the photographs, these are the nucleus of conversations. They are artifacts which the group can huddle round and discuss. The camp fire which pulls people together. every member of the group can contribute and if the artifact is interesting enough people will talk about it.

    As you say many brands start meaningless conversations - or monologues. But I am still unclear how you identify or construct social objects which work for a brand. Surely it is about identifying any social objects which can be exchanged or discussed which are already either artifacts of the brand or reflect aspects of the users lives which the brand can have an influence/impact on. To illustrate you approach to social objects, give us a case study.

  • tunde

    No I accept the notion that a social object can be the catalyst for a conversation. As you say”Nothing creates conversations better than social objects.”

    A pithy cartoon which is called a cube grenades may do this - but only for a limited time - for a limited audience. When attempting to get brands and consumers to talk the social object has to be appropriate to the context, and meaningful or at least important enough for both parties to think it worth discussing.

    The social objects in Flickr are the photographs, these are the nucleus of conversations. They are artifacts which the group can huddle round and discuss. The camp fire which pulls people together. every member of the group can contribute and if the artifact is interesting enough people will talk about it.

    As you say many brands start meaningless conversations - or monologues. But I am still unclear how you identify or construct social objects which work for a brand. Surely it is about identifying any social objects which can be exchanged or discussed which are already either artifacts of the brand or reflect aspects of the users lives which the brand can have an influence/impact on. To illustrate you approach to social objects, give us a case study.

  • http://thewatchesshop.biz Achord

    What does Gabba mean to me?

    “Brands, it’s good to talk, but it’s even better to engage. Be open, honest and transparent qnd a build a long lwsting tribe.”

    Love the cube grenade!

    Another masterpiece by Hugh!;

  • http://thewatchesshop.biz Achord

    What does Gabba mean to me?

    “Brands, it’s good to talk, but it’s even better to engage. Be open, honest and transparent qnd a build a long lwsting tribe.”

    Love the cube grenade!

    Another masterpiece by Hugh!;

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