blending the mix

social media,paul fabretti

A look at the new world of marketing and PR

The complete history of WordPress

OK, so I know I have a downer on infographics, but credit where credit is due - this is really useful. The key stats from the world’s most important blogging platform - WordPress.

Click for more:

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CIPR TV Launches - Episode 1

So, me old mucker @Wadds and his partner in crime Philip Sheldrake helped launch another great initiative from the CIPR, with a great guest, Paul Mylrea, BBC’s Head of Press and Media Communications. Did I say “great” enough times there?! Great presenters, great guests.

Great.

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Give your social media efforts the credit they deserve

For too long, social media, for all its purported importance by both the echo chamber and the press, has never really had an opportunity to showcase excellence - everyone loves a good FAIL story, but there are very few opportunities for businesses in the UK to showcase their efforts good or small.

That’s why I am especially delighted to be counted as a judge in the upcoming somecomms awards, created by the wonderful Andy and Nicky at Don’t Panic Events. It is an event with some 14 categories which should enable any UK firm of any size with a good social media story to tell, to be rewarded for its efforts:

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You don’t need a social media expert, you need a digital strategist…what crap

Matt had an interesting post about schadenfreude and how easy it is for any and everybody to jump on the “brandwagon” when a brand does something wrong online. Seth said something similar - and I can’t help feeling there is even more of it happening to the social media trade too. Here’s just one recent example saying the same old, same old, but this time about the much-ridiculed social media expert.

I’m proud of Gabba calling ourselves a social media agency. We’re not ashamed to admit we operate a range of services in and around the somewhat ambiguous “social space”, nor I suspect will people like Brian, Chris and Jeremiah. Sure, each has a different spin on what they do, but do they add any less value because of what they call themselves?

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Microsoft beat Apple to the iPad

Not just because Microsoft are a client, not because Steve, Mark, Marc are really nice guys, but because, in 2006, Microsoft already had planned what Apple have just launched.

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Seth: What have you shipped?

Seth nails it:

But what have you shipped?

Yes, I know you’re a master of the web, that you’ve visited every website written in English, that you’ve been going to SXSW for ten years, that you were one of the first bloggers, you used Foursquare before it was cool and you can code in HTML in your sleep. Yes, I know that you sit in the back of the room tweeting clever ripostes when speakers are up front failing on a panel and that you had a LOLcat published before they stopped being funny. But what have you shipped?

What have you done with your connection skills that has been worthy of criticism, that moved the dial and that changed the world?

Go, do that.

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So, Thinking Digital is over for another year…

What an event. Herb, Marissa and the whole Codeworks team have again created a stunning event. Steve has always said he loves this event. I agree 100%. Very few events actually do what they say except this - Think Digital. But there are SO many diverse topics that get covered it can make your head spin!

Highlights today:

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This means such a lot to me tonight

Call me soppy, but after the fantastic night I’ve had with @stevecla and @briansolis, this song resonates with me more than ever. Not sure why, but you’ve brought a few things home tonight guys. Thank You!

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Win one of two tickets to an exclusive lunch with Brian Solis


As many of you know, Thinking Digital begins next week with another amazing lineup of interesting and inspirational speakers.

This year, we are all very fortunate (and I do mean fortunate, given his schedule!) to have Brian Solis speak. What’s just as exciting however is that Gabba are getting involved to bring you an exclusive lunch with Brian taking place on Wednesday 26th May at 1pm.

There are only 30 places available and you can win one of TWO through this blog.

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We’ve got our own cube grenade!


gabba, my social media agency is all about creating conversation for our clients.exactly the kind of things that cube grenades do. As a social object, they fit the bill perfectly. Nothing creates conversations better than social objects.

But we’re not about the kind of meaningless conversation that SEO agencies create when they advocate that they build a blog for SERP visibility, not the kind of meaningless presences without purposes that digital agencies create as an add-on to their website design, and certainly NOT the kind of tacky pr stunt conversations that pr agencies that don’t even use You Tube and Flickr develop.

No, this is about one thing - developing ways and means for clients to hold sustained, meaningful and mutually beneficial conversations with customers (whomever they may be).

Will the tools that we use to begin and maintain these conversations be the same in two year’s time? Probably not.

Will the description or name of what we do be the same in two year’s time?
Probably not.

Will the need to sustain meaningful conversations with customers exist in two year’s time?
Almost definitely.

So, here’s hoping that we will create many conversations with you in the future!

Check us out here:

http://letsgabba.com

http://twitter.com/letsgabba