Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.
I’ll be putting this out every week as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here. So, after a break for a few Christmas Party shenanigans… Continue reading →
Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.
I’ll be putting this out every week as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.
Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.
I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.
That was the week in social 18th November 2013
More mad Snapchat valuations from Google this time, chinks appearing in the armour, Twitter’s big TV move, Edelman and Google make major but separate (!) media announcements and well, please…a moment’s silence to mark the passing of the beloved WinAmp…the great, great grandfather of mp3 players which closes on December 20th. That was the week in social. Read on… Continue reading →
Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.
I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.
That was the week in social 11th November 2013
In the week where every man and his dog had an opinion about Twitter’s IPO, this week’s hot topic for budding financial analysts was how or why revenue-less Snapchat could turn down $3bn from Facebook. But perhaps they have good reason to speculate wildly - there’s definitely a mobile storm brewing, perhaps best summed up by this “open letter” to Zuckerberg… Continue reading →
Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.
There may also be a bit of a Telco and Mobile sector element to it which again picks out the most interesting headlines impacting our sector.
I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.Continue reading →
There’s a lot of planning going on in the business at the moment - our social teams are preparing for 2014 activities and perhaps by default, that also means trying to look beyond 2014 at the kinds of strategic, structural and systems challenges that should be on our radar. Continue reading →
I really like this piece discussing our obsession with likes. Not just because these guys know what they’re talking about but because it highlights the biggest problem of all in social media:
Brands are having to engage in meaningful dialogue with hundreds of thousands of unique individuals who they’ve spent years trying to box, a process which make sense only to the business, not the consumer they are boxing.
Good to see the latest stats out for the best-performing UK-based Facebook Pages.
Prior to my departure from Brazen, I used socialbakers heavily and found it an invaluable tool in understanding how our pages were performing (and who the main contributors were).
I now really like the consistency that socialbakers are starting to deliver these reports for several reasons:
The league table gives marketers some benchmarks for where they *could* be if they invested properly in Facebook
Knowing that marketers want to “be as big as Cadbury”, they can see exactly what time, effort and multi-channel coordination goes in to making a successful page
The lust for kudos introduces proper metrics to them for measuring effective Facebook activity - and that HAS to be a good thing, right?
For over a year i’ve been integrating edgerankchecker stats into community management processes (to understand optimal content, times and themes) and socialbakers to understand who our primary fans are, often to glazed eyes both internally and at clients.
With so few companies using these metrics at the moment, it feels a little bit like you’re sticking your neck out, betting on the next big thing. Hopefully the publishing of these stats will mean that they become more and more familiar to a much wider group of people - and become the justifiably valuable metrics they actually are.
August 2012 Social Media Report: Facebook Pages in the United Kingdom - Socialbakers.
Swaylo offers you the opportunity to see what kind and how much attention you’re getting for the things you post, share, and like on social media networks. Through an analysis of your social graph, Swaylo reflects your Sway – the impact your online activities have in your social circle and across the social graph.
Today we’re announcing that Threadsy will be acquired by Facebook. Threadsy is the company that operates Swaylo.com, provides people with their Sway score, and helps businesses, organizations and brands connect with their social influencers.
This is incredibly exciting for us! We built Swaylo because we believe Facebook and other social media services are the digital representation of our lives. There is no better opportunity to take Swaylo’s vision to the next level than at Facebook.
Once the deal is done, people will no longer be able to access their Sway scores on Swaylo.com. But SwayloPro will continue to operate as separate, independent company owned by its current investors. SwalyoPro helps businesses connect with influential people on social media – here’s where you can find more info.
I’d like to extend a huge thank you to our investors John Johnston from August Capital and Amy Errett from Maveron Capital. They believed in us early and provided the guidance, support and capital needed to make Swaylo a reality.
Finally, I’d like to thank everyone who had a hand in this phase of Swaylo’s growth, especially our small but mighty and talented team. I’d like to extend a special thank you to my Co-Founder and CTO, Udi Nir, and our Chief Revenue and Strategy Officer, Sabrina Riddle for their leadership, vision, and contributions to Swaylo’s success.
Influencer analysis coming to a Facebook Page near you…in the meantime, you can always use SocialBaker’s influencer panel. It’s not rocket science, but knowing who the top commentators and “likers” are on your page is mighty handy, that’s for sure.
So, no sooner have we got used to timeline for pages coming in, then Facebook introduce some changes to Timeline…but some of these are pretty handy too!
A Unified Global Local Page
One of the biggest challenges when managing a global Facebook Page is deciding how you are going to divide up content by region:
Post globally in English
Post globally in English AND local language
Create individual local language pages
Most international pages opt for the one pager per language option - it’s easier for local marketing teams to post to. The problem with this is that often, smaller or less sophisticated pages in “far-flung” regions end up with off-brand content, small fan numbers and even lower engagement - in effect losing the closeness that the mother brand creates.
The latest changes will effectively make it much easier to bring currently regions and their content into the same page. Fan numbers will be shared between pages (i.e. all under the parent page) and admins and users simply need to click on the “swap region” button to see content specifically aimed at them in their mother tongue. You’ll also see PTAT scores per region, helping you to maintain local language engagement.
A cute (but important) touch too is that the Page will remember your regional preferences too - making life just that little bit easier.
Always-On Notifications
If you’re using a social media management platform like Buddymedia or Syncapse, your admins are probably getting email notifications when you receive messages and notifications, but sometimes thats not enough. The arrival of the Page Manager app (itunes store link) means you get notifications to your mobile and can post or respond to comments directly through the app rather than having to login elsewhere in response to the email notification. You also get Insights too - which even looks pretty cool!
More accurate post views
If you’re running a pretty sophisticated page management operation (as we like to think we do!) you’re already looking at Edgerank to understand how effective your content is. To help further, a new “% seen” stat will be introduced which basically tells you how many people (as a %) of your whole fan base saw this post. It’s slightly different to edegerank in that it simply counts VIEWS, but it’s helpful none the less.
Facebook have introduced this alongside an interesting stat that on average, just 16% of fans see content that pages post. They estimate that with the Promoted Posts mechanism (where you will soon be able to pay to guarantee your posts are seen) visibility rates are up to 75%. Seems like a good time to say how poor “normal” unpaid for content performs.
So, whilst this may be on its way, don’t lose sight of what your edgerank scores are telling you. We may be in for a good wait yet for Promoted Posts.
Timeline videos
When Timeline for Profiles first came out, a cool tool was also launched which made a movie out of your timeline actiivities and major timeline events. This will also soon be out for Pages too. I’d expect this to be a largely one-off activity for a lot of Pages (similar to the creation of Milestones) but still a handy creative tool!
