Jul 21, 2009
The definitive UK Facebook audience breakdown
Robin’s chart below had some interesting stats about a huge surge in Facebook traffic last month when Facebook launched the vanity URL’s. Traffic to the site was up 9.5% on the previous Sunday.
So, in an attempt to place a line in the sand for many of you out there (clients and friends) who ask me how many people make up this huge social network, I spent a bit of time in the facebook ad centre splitting the UK Facebook population by gender and age – so haters, blame the peculiarities of people not putting gender or their ages correctly if some of the numbers don’t stack up!
Hope you find it interesting:
Total UK Facebook Audience:
Total UK numbers on Facebook (13+): 18,893,560
Total UK numbers on Facebook (18+): 16,422,540
Gender
Of the “more widely marketable” 18+ audience
Male: 8,471,880
Female: 9,734,640
Relationship Status
Single: 4,193,620
In a relationship: 3,818,520
Married: 3,345,920
Engaged: 873,080
City networks
Of the main UK cities, which has the largest network and what is their gender split?
London: 4,162,800
- Male: 1,958,660
- Female: 2,082,620
Manchester: 3,602,380
- M: 1,618,260
- F: 1,906,540
Leeds: 3,289,940
- M: 1,490,960
- F: 1,715,320
Birmingham: 1,706,180
- M: 767,140
- F: 869,060
Newcastle: 339,040
- M: 156,500
- F: 167,360
Note that this won’t represent the overall numbers of people from these cities, merely those who have assigned themselves to a network and who live within Facebook’s default 50mile city radius setting.
Total UK audience by age and gender
Age 18-24: 5,287,780
- Male: 2,426,840
- Female: 2,670,340
Age 25-30: 3,622,960
- Male:1,744,480
- Female: 1,862,540
Age 31-35: 2,153,020
- Male: 978,240
- Female: 1,058,520
Age 36-40: 1,835,400
- Male: 820,160
- Female: 907,480
Age 41-45: 1,306,700
- Male: 560,720
- Female: 666,420
Age 46-50: 886,240
- Male: 371,900
- Female: 449,680
Age 51-55: 566,000
- Male: 231,560
- Female: 302,240
Age 56-60: 381,580
- Male: 157,780
- Female: 200,540
Age 61-64: 210,120
- Male: 85,960
- Female: 105,120
So, there you have it – hope it helps you to make some useful decisions!
