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social media,paul fabretti

A look at the new world of marketing and PR

Cool stuff i’ve been reading from February 4th to February 6th

Cool stuff I was readingFebruary 4th toFebruary 6th:

Microsoft’s most exciting innovation in years

I got wind of this yesterday evening whilst in a sub-notebook Mac and UMPC frenzy and was utterly surprised at just how innovative it was:

When Bill said this week that touch was the future for Microsoft (but didn’t Ballmer say online advertising was the future?!) he probably underestimated just how far things have come since Samsung first launched the Q1.

To quote the origami blog:

Origami Picture Password allows you to login by tapping on a sequence of points on a picture; this not only makes it easier to login on a UMPC but also personalizes the login experience. You can choose your own picture and select points that mean something to you. It’s fun and secure.

Cute AND secure - very Apple!

Technorati Tags: umpc,origami project,q1,samsung,microsoft surface,picture password

Seesmic Invites - Day 1 of 4. Invite 1 of 4.

So, Day 1 of the competition and I was pleased to see two great ideas come in over the blog and several more via email.

The winner? The Calsonator - Anna Carlson of Nixon McInnes.

Anna does exactly what I do and I like Nixon McInnes, they are my kind of people so I am glad to see it go to a good home!

An email is on its way in a second with the code!

The suggestion as to what readers think the most exciting development of 2008 will be? Google Android - remember THAT? Remember the crap promotional video more like!

Google Android is the Linux of mobile phone OS’s (looks better than Symbian too!!) and with $10 million of Google’s money set to promote the developer platform, looks set to be THE big mobile news for 2008 (despite Google’s attempts at creating a sexy promotional video!!).

Tomorrow - another invite to the most exciting development of 2008!

Tags: google, google android, nixon mcinnes, seesmic

The LG Viewty - my thoughts

So it was Steve Clayton in his review of the phone, who got me thinking seriously about the LG Viewty. I had seen the ads and was in the market for a new phone anyway. But the N95 seemed the obvious choice.

I like taking pics wherever I go but don’t want to take along a second camera - no matter how small it may be, but battery life on the N95 is almost as bad as my previous N80.

Shortly after leaving a comment on the LG blog, Ryan got in touch and I was sent my review sample of the Viewty. I have had the phone for a couple of weeks now to make sure I am totally ok with all aspects of it and am, on the whole, totally delighted with it.

I am going to go through a few areas where I have used the phone the most but would, on the whole, totally recommend this phone.

Touch Screen

Something that never occurred to me is just how many subtle changes you need to make to a touch screen OS to ensure features cannot be activated by the same finger swipe you use to move through the menu (i.e. that you don’t go into a contact’s details when you are trying to slide through the contact list).

"Conventional" phones have scroll wheels or joysticks to guide you through menu’s with different buttons to activate your choice. The danger with the touch screen OS is that you would have to add several different click/authentications to arrive at an action, but with the Viewty this is barely noticeable. When it is, you are actually thankful that you have to "press" again to activate your choice of action and importantly it is not a chore. Because your finger is already on the screen this additional "press" to activate the feature is second nature. As such the Touch screen OS works beautifully.

I have three criticisms though:

1) The screen can be easily scratched and the protector sticker gets incredibly dirty very quickly. The protector also numbs the sensitivity of the screen too, seemingly making the screen react much slower to actions.

2) There is a slide bar on the side of any appropriate menus (as you would on a computer screen), but it is so narrow it is nigh-on impossible to use.

3) It can sometimes feel like sliding your finger through glue. It is not as sensitive as I would prefer.

Operating System

I have always favoured the Sony Ericsson interface and have become very familiar with the Symbian OS on the N80, but I had never used the LG OS ever before. In little time at all, I felt very comfortable using the phone and was able to add both Opera browser and Google Mail applications quickly and easliy find my pictures, movies and music in a flash.

The addition of the home page feature is a great one it is a shortcuts page on the home screen) although i would like to personalise this to enable instant access to applications other than the default ones.

As OS’s go, it isn’t my favourite, but it massively more intuitive than when I first got a Symbian OS phone a coupe of years ago.

One oddity though, I saved Opera and Gmail to my Applications folder (accessed from the shortcut on the home page) but the same files take an "age" to find in the conventional menu system.

Could do with a little more work but otherwise very accessible and easy to use.

Browser

Internet and email on the move is a biggie for me. I am a frequent user of Jaiku and Twitter, Facebook, the usual news and sport sites and Gmail. The Viewty handles all of them perfectly.

As a benchmark, laslxdkdlddls"AwOpera on the N80 was awesome. Zoom and navigation were a breeze, but the screen size didn’t really allow the best view of pages. Only with the final public launch did it allow ladnscaping of the page.

The Viewty browser handles this perfectly, and also allows a handy conventional-style keyboard. One thing I haven’t mentioned yet is the toggle dial surrounding the camera lens. This allows for the scrolling through menus but also camera zoom and screen zoom when in browser mode. And what a cool feature it is.

At this stage in mobile web, the Viewty does as good a job as I have yet seen of taking conventional web sites and making them visible on a smaller screen (although the Viewty’s screen is much bigger than most anyway!).

Camera

Without doubt this is the best camera I have used on a mobile phone. 5MP, awesome ISO 800 rating, a semi-press auto-focus and set-up features, toggle switch for camera/video and playback the Viewty has a host of features you would normally find on a conventional portable camera.

Whilst not up to normal portable camera standards (low light seems to be its only weakness but is still far better than the N95 from what I have seen) it blows everything else out of the water. The on-screen in-shot options are very simple to use making the camera a delight to use.

My only niggles are a) the lens does seem to get smudged very easily (but no worse than any other), but that because the lens is so good, it does pick up those smudges in the image and b) the camera takes a little long to load when you press to activate it. Big deal!

Phone (can’t forget that bit!)

You know what, it isn’t great. The speaker isn’t that good but more than good enough for me. Oh, and it is so easy to use!

Summary

With no favours to LG whatsoever, this phone is a beauty. The touch screen is everything I had hoped it would be (i.e. as good as the iphones I have played with) and the OS, whilst still not as familiar to me as other phones I have had, works very well with the touch screen.

For what I need from my phones (in order of preference):

1) Phone - perfectly decent.

2) Camera - simply the best on a phone bar none.

3) Internet browser - quick, easy and the best mobile browser bar none.

… the LG Viewty does everything the iPhone does but so much better. It makes the iPhone look like a Skoda dressed up as a Ferrari. Looks good on the outside, but the mechanics are shambolic.

Bravo LG.

Tags: LG, LG Viewty, Viewty, KU-990

Net to TV and vice versa

The gadget show (on Channel 5) provides an exclusive preview of the upcoming show on You Tube.

A project we have been working on recently has been how we take conventional TV viewers and engage with them on the net.

This is a great idea:

Tags: gadget show, you tube, tv, internet

The Amazon Kindle Commodore 128

 

Thanks to Grigs for the image

WOW - what a shocking product.

It’s white, it has a screen, it even has keys, but an Apple it is NOT.

Did Amazon forget to think about how the Kindle would look? Commodore 128 is NOT too far from the point.

So not only are they charging for content we can get for free on an N95 or iPhone (in widescreen!), they have designed a product which people would be quite ashamed to display - so why the hell has it sold out?

Technorati Tags: amazon kindle,amazon,kindle,apple,crap products,iphone,n95

Broadband Lies - when unlimited means LIMITED

It seems that with Broadband, unlimited doesn’t ACTUALLY mean unlimited.

3 (whose marketing approach I actually really like despite all the negative press they receive) when promoting their new mobile broadband device, tell me "they don’t like the unlimited tariffs that rap you on the knuckles when you find out they are limited". So WTF is this:

It actually means, you have a LIMIT of 1Gb, 3Gb and 7Gb…funny that.

WHEN is an authority going to take these people to task about blatantly misleading sales message?

If pressure is building on broadband providers to deliver the bloody speeds they say they can, then this should be added to the list too.

On another note, what’s also funny is how the device looks like an old Apple Mouse…

…so they DO have a home to go to when they change models…

Tags: broadband, three, 3

What was my favourite invention from my childhoold

Damien Mulley posted a great competition from Science Week where entrants can win a Nintendo Wii if you post your answer and you are lucky enough to be drawn at the end of the day.

So, in answer to today’s question, "What was MY favourite invention from my childhood?":

The Acorn Alectron.

The WHAT I hear you say?

From what I remember, it was the poor relation to the BBC Micro and only had 32K of RAM but also had BBC Basic in its ROM meaning I could play the "cooler and better" BBC Micro games on it.

But more than anything, like the Commodore 64 a few months later, it set my imagination alight. Never before did I have a tool which allowed me to both PLAY programs as well as code programs.

At aged just 9, I was buying books about computing and teaching myself how to write something that would allow a computer to "speak to me" and provide answers to questions I ask of it, or allow me to guide a submarine away from depth charges…

For the first time ever, at just 9, I had the capability to not only take control of the future, but to design it too.

Tags: tags, science week, mulley, acorn electron

Why the UK Apple iPhone is a SHAM

Let’s look at the facts:

The cost of the phone:

US 8Gb iPhone: $399 (£198.19)

UK 8Gb iPhone at launch: $541.50 (£269.00)

UK Data Plans:

£35 ($70.46) - 200 minutes, 200 SMS

£45 ($90.60) - 600 minutes, 500 SMS

£55 ($110.73) - 1200 minutes, 500 SMS

US Data Plans:

$59.99 (£29.80) - 450 minutes, 200 SMS

$79.99 (£39.73) - 900 minutes, 200 SMS

$99.99 (49.66) - 1350 minutes, 200 SMS

All plans include unlimited data.

Summary

The UK pays over £70 more than our US friends for same pre-US discount 8Gb iPhone.

The UK’s base talk plan gets LESS THAN HALF the US equivalent of talk time for a little over 15% INCREASE in plan cost.

The UK mid-weight tariff gets a THIRD less talk time for only £5 less than the US.

Are O2 really giving so much revenue back to Apple that they need to rip the UK consumer off?

WHY do O2 need to charge the UK market MORE for getting LESS?

Part 2: The "discount"

Around the launch of the recent iPod Touch, Apple announced a reduction of $200 in the price of the 8Gb iPhone. Initial reports suggested that this was down to poorer than expected sales of the iPhone. Not so, 1 million iphones were sold in just 72 days. Early adopters scoffed in disgust.

To respond, Apple offered those early adopters a $100 discount. Well, I say discount, it gave them $100 credit against other Apple products (whatever they may be).

So what does this say? DELIBERATE PLOY.

Consider you are Apple. You have spent millions developing an iPhone version of of iTunes. You have spent millions developing a Starbucks music purchasing site/system - how do you claw this money back?

Your best customers have just spent $600 on a new iPhone and everybody else is on low-price talk-plans because the phone is so expensive. Where will the money come from to fund the online stores?

Give your best customers $100 back. Except don’t GIVE them the money back. Make then spend it with you.

You can’t help but be bloody angry at that, but at the same time admire such a great strategy!

It is not unreasonable for UK early adopters to expect a similar trick here too, but given that we aren’t even getting anything like the US’s early adopters to start with, it may be just a pipe dream.

O2, the iPhone can make or break you.

PLEASE MAKE SURE THAT THE UK IPHONE EXPERIENCE IS A GOOD ONE BY BEING FAIR.

Tags: apple, iphone, itunes, o2, steve jobs

my iphone arrived…

…well, not quite.

Steve Rubel points to the future…

thanks to iphoneunboxed for the image!

Tags: iphone, apple