Sep 15, 2010 View Comments
So, as you will all now no doubt have heard, Twitter changed overnight for some people into a much more media rich experience, allowing you to view media in-line (well, at the side anyway) with a view to making the web-version of the service much more engaging - and therefore visited.
Jun 30, 2009 View Comments
Cool stuff I was readingMay 29th toJune 30th:
May 6, 2009 View Comments
Cool stuff I was readingApril 9th toMay 6th:
Feb 11, 2009 View Comments
Looks like Twitter users are at the very least one-steo agead of Twitter (again) with the launch of Twe2 a free service which does what Twitter no longer does (but may do again soon!)
Ok, so I am a little nervous about giving an app I don’t know yet my mobile phone details and there are some settings to configure which need a bit of thinking about (like how many Dm’s or replies you want to receive per hour - I don;t know!) but it does for those of us in the UK what Twitter does for the rest of the world - and that has to be worth a shout out.
Thanks to @jonpauldavies for the heads up!
Feb 6, 2009 View Comments
Cool stuff I was readingFebruary 4th toFebruary 6th:
Feb 4, 2009 View Comments
As we have all seen with fantastic tools such as Twitter Friends, the influence and breadth of your audience is almost as important as what you say or link to.
The audience in its (in)finite wisdom decide what it thinks its followers would be interested in and communicated it accordingly to their audience. As such, the perception of your brand is as much governed by who spreads what as much as what you spread.
I’m always keen to learn more about “my audience” given that there are now over 1000 followers in it and this lovely little tool, Twittersheep (thanks for the heads-up Sam) tells me a little bit more about my followers by looking at their/your biogs and effectively giving me a tag cloud of the main words used.
Anyone embarking on social media activity of ANY type should always begin by listening and understanding to what the audience is saying, but few (free) services allow us to understand the profile of our audience.
Even though we can dig down into each of those terms, it would be great to be able to see a list of all those people who sit under each of those terms. In the next iteration maybe?
Jan 23, 2009 View Comments
Ok, so the title is a little sensationalist, but I had to get you here somehow so you could see the most bookmarked web-based Twitter applications of the moment!! Note that these has been put together on the basis of the number of saved bookmarks on delicious and clearly not THE definitive list based on registered users or traffic.
Thanks to MOMB for doing all the hard work.
Jan 22, 2009 View Comments
Cool stuff I was readingJanuary 13th toJanuary 22nd:
Jan 22, 2009 View Comments
Patrick over at blogstorm pointed out the fun that competing insurance comparison site confused.com is having with the comparethemeerkat virals comparethemarket.com are running.
On the face of it, the online assets are good:
Microsite:
Twitter Account:
Facebook Page:
…all well and good; a good mix of presences, tone and look are consistent across all media (and a great idea in the first place), but look what confused.com have been up to:
image source: Patrick @ Blogstorm
Lessons?
As with any multi-channel campaign driving people online…make sure you have enough content out there to rank organically high for the keywords you are asking people to search for when the campaign DOES go live (and I’m not saying that comparethemarket aren’t BTW!).
This ensures that you need to worry less about your competitors jumping on your PPC bandwagon and driving the keyword cost up (or taking YOUR clicks)
Populating your social media channels with your campaign keywords ensures that not only are you engaging with people in different channels (although many of your may rightly ask how do you engage someone about insurance quotes!) but that your fresh, new, keyword-filled content is going to be indexed quickly and highly.
Problems?
Gaming - make sure if you are going to do this, you ensure that your content reads properly. The beauty of social media is that you can include conversational (long tail) keywords naturally into the content. Make sure you read and re-read your content before you post it. Write robot-only-friendly text and you will soon be found out.
Integrity - Playing people and conversations for clicks and SEO is not totally ethical. That said, if done in the right spirit of engaging with customers to help them, getting to know them and bring you closer to them it is a positive side effect.
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Jan 20, 2009 View Comments
I caught wind of this the tonight and think it is an interesting addition to the ongoing debates of both real time news as well as Twitter.
As Friendfeed is managing to do, Facebook is attempting to do and numerous other sites fail to do, the real-time web (largely driven by Twitter) is moving closer and closer, but the very nature of it - news created by amateurs experiencing the news themselves is somewhat sketchy at best, blatantly false at worst.
At the other end of the scale we have the aggregators who collate news based on the number of links a particulr piece of news has. The more popular it is, the higher it will appear in the aggregator (Yahoo/Google News for example).
But, does the most popular news have the same value to users as breaking news? I would argue not. The problem is, breaking news takes a while to attract links and build up a head of steam to become massively mainstream breaking news, yet Twitter lacks the depth of detail to add detail to the story.
Along comes Vik’s Tweet News - a Yahoo BOSS/Twitter mash-up which compares the emerging news stories on Twitter and compares the to the stories in Yahoo News. If there is something in both Yahoo News and Twitter, chances are its breaking news but with some meat to it - rather than a collection of brief, 140 character messages.
The end result is a tool that tracks breaking news stories ranked by the hyper-time-sensitive results on Twitter, arguably offering faster updates, better relevance and more in-depth coverage than either source by itself.
