blending the mix

My Sony laptop is on the verge of packing in, after years and years of (ab)use it is at death’s door.

The CD drive does not allow me to burn back-up discs anymore and it is pot luck as to whether or not it will work from one day to the next.

So, I am offering a unique opportunity to sponsor ME.

Apple, Microsoft, Dell, or indeed any company willing to provide me with a half-decent laptop will have their name mentioned as part of my email signature.

In ALL communications in which I participate and which requires me to use the laptop (pretty much all the time!), I will apply the following signature text for a full 12 months (and I WILL provide weekly evidence of this):

Paul Fabretti

Director

Written on an Apple Macbook Pro by Company X.

Or

"Written using the latest Dell Precision M90"

or whatever suits the company providing it! You get the picture!

I may even think about something that sounds good too!

I am a minimum 3-times a day, 3-blog blogger with a (growing) average 800 unique visitors per month (ok, not a lot but growing all the time!). I am an active member of linked-in, openbc, ecademy as well as the pinkomarketing wiki and google group.

I am also an eBay (UK) Gold Power seller. A link to the company providing my laptop will also be included in ALL my eBay auctions.

Some will no doubt snigger at the visitor numbers (and advertisers may balk at the numbers!) but I am an extremely active member of the communities in which I mix, and present you with an opportunity to touch business professionals deeper than any banner ad would.

If this is of interest to you and you would be able to provide me with a laptop, I look forward to hearing from you soon!

Tags: ebay, Dell, Apple, Macbook Pro, laptop, pinko marketing

Havign posted recently about the possiblity of there being a long tail of traditional media, I see in Media Post that for those “left behind” by the ever-increasing pace with which web 2.0 develops, clever integration of new and old media may be the answer to steadily bring people up to speed rather than just one or the other.
As Ann Handley quite rightly says in a comment on my other post “many traditional industries, the idea of a *web* site is about as 2.0 as it gets”, so it is the challenge to find ways of bringing these mediums together that will bring people up to speed.
What is interesting about the Mediapost article though is that its analysis is not rocket science. The “traditional generation” get their core news from their newspapers and television, but:

“a TV viewer who watches a news report of a tornado will visit a Web site to see video footage of tornadoes when the TV broadcast referenced the Web site”.

If then, as this quote suggests, gathering news is often now a 2-phase action (with TV and Print being the first point of contact), then there is a massive opportunity for the traditional broadcaster to integrate old and new media with no fear of alientation or cannibalisation.
Rather than fear losing ground to modern media, traditional media should act as the vehicle to drive viewers online by promising enticing content, offering additional information and exclusive online content which will consolidate that channel’s or paper’s reputation as a quality source of news.

In this case, both media work in harmony, presenting (if nothing else), the opportunity for advertisers to tie-in both media as a 2-phase campaign.

Something to think about…

Technorati Tags: web 2.0, Mediapost, media

Make sure you read THIS from Brand Republic about how internet advertising spend increased 73% to £1.1bn!

Don’t think you need to understand the technology? Think again.

Print spend is down, radio is down…and that’s not because there is a general shift in advertiser’s preferences - it is because people are not reading and listening as much - and spending more time online.

This story presents an interesting turn of events for Google. Perfect 10 magazine us suing Google for breach of copyright for allowing pirated material (i.e republished images of previously subscriber-only material) to be indexed and displayed in image searches.

Joseph Jaffe and Steve Rubel in their insightful podcast, Across the Sound recounted a story that in Europe, the publisher’s association was considering a class action against Google for almost the same thing.

Their argument is that Google is earning revenue from Ad Sense and Adwords campaign from the PA’s members’ internet-published material.

My take on their gripe is that by acting as the medium to this copyrighted material, the PA claim that Google is unfairly earning money by directing people to material that would normally otherwise have to be paid for.

Part of me though wonders whether or not this is just a case of a traditional business model resenting the fact that a new one has come along and beaten it at its own game!