As How-Do readers now know, I am leaving KMP in mid-February to join Amaze in Manchester as a Social Media Specialist. Darn you Hugh and your self-fulfilling prophecies!
Anyone who knows me, knows how excited I am by the move but at the same time, how appreciative I am to everyone at KMP for the help and guidance they have given me over the last 20 months or so.
It’s been a great time at KMP but the new ride promises to be even better. Having already met many of my new colleagues I am thrilled to become part of such a knowledgeable, creative and genuinely enthusiastic bunch.
Just before Christmas, I had a brief chart with friend and KMP partner Mark Rogers of Market Sentinel. (For those who don’t know, Market Sentinel offer what I believe to be the best buzz and influencer monitoring system in the market - but that’s by-the-by!). Link to the conversation here
We were discussing some ongoing client activity and ventured into the topic of social media measurement, how it can be done and what metrics already exist. Given the difficulty that this presents to social media types, we then looked to see if we can take any lessons or inspiration from other industries, such as outdoor and radio who ended up developing their own montoring systems (POSTAR and RAJAR respectively).
The subsequent discussion we had was recorded and is available here for your listening pleasure. I’d love to hear your thoughts/comments and ideas to put into the mix and we are hoping to make this a regular thing (assuming people don’t get sick of hearing my gruff Northern tones…)
I have to say, I have long admired Neville’s blog and the stamina he has shown in producing over 350 editions of FIR. But the way with which he credibly explained much of the often bullshit terminology so often heard when discussing social media was a pleasure - and I am sure was as well received by all the attendees.
This second video is shorter and perhaps more useful to people wanting to get a quick “what do i do next” fix. In it, Neville gives out 8 pointers about how you SHOULD approach Social Media.
I am posting a series of Qik videos, kindly taken by Neville Hobson from this morning’s Marketing 2.0 Seminar.
This one is Ronnie Brown from Outside Line who created one of the best blogger engagement programs I have seen to date for LG when promoting the Viewty. As a direct recipient of the activity, I was delighted that they were able to explain in more detail, the strategy they developed.
