Sep 20, 2010 View Comments
OK, so I know I have a downer on infographics, but credit where credit is due - this is really useful. The key stats from the world’s most important blogging platform - WordPress.
Click for more:
Sep 9, 2010 View Comments
So, me old mucker @Wadds and his partner in crime Philip Sheldrake helped launch another great initiative from the CIPR, with a great guest, Paul Mylrea, BBC’s Head of Press and Media Communications. Did I say “great” enough times there?! Great presenters, great guests.
Great.
May 31, 2010 View Comments
Matt had an interesting post about schadenfreude and how easy it is for any and everybody to jump on the “brandwagon” when a brand does something wrong online. Seth said something similar - and I can’t help feeling there is even more of it happening to the social media trade too. Here’s just one recent example saying the same old, same old, but this time about the much-ridiculed social media expert.
I’m proud of Gabba calling ourselves a social media agency. We’re not ashamed to admit we operate a range of services in and around the somewhat ambiguous “social space”, nor I suspect will people like Brian, Chris and Jeremiah. Sure, each has a different spin on what they do, but do they add any less value because of what they call themselves?
May 31, 2010 View Comments
Not just because Microsoft are a client, not because Steve, Mark, Marc are really nice guys, but because, in 2006, Microsoft already had planned what Apple have just launched.
May 26, 2010 View Comments
What an event. Herb, Marissa and the whole Codeworks team have again created a stunning event. Steve has always said he loves this event. I agree 100%. Very few events actually do what they say except this - Think Digital. But there are SO many diverse topics that get covered it can make your head spin!
Highlights today:
May 25, 2010 View Comments
Call me soppy, but after the fantastic night I’ve had with @stevecla and @briansolis, this song resonates with me more than ever. Not sure why, but you’ve brought a few things home tonight guys. Thank You!
Apr 27, 2010 View Comments
A few months ago, I approached Brian to see if we could bring Techset to the UK. We (me and Herb) tried our best, but time, financial conditions and erm, the impending arrival of Fabretti 2.0 meant that we couldn’t quite make it happen.
This time around anyway…Fortunately, Brian has agreed to attend TD2010 and speak, but all our efforts have not been for nought…there will be more…so come back for more on the announcement soon and be quick on the button.
Nuff said.
Mar 17, 2010 View Comments
6 months ago, we launched Gabba, Manchester’s first dedicated social media agency, with a view to doing the social media “thang”, but in a way that was strategic, considered yet innovative and which created lasting value for clients and their customers too.
Hugh even did a Cube Grenade for us, of which we are very grateful and proud!
Any fool can use social technologies to create “PR” stunts, but not many seem to be able to translate this new social landscape into something we call actionable insights - actions and recommendations that can make a real difference to a client’s business, whatever and wherever this may be.
Feb 20, 2010 View Comments
Me old mucker Wadds pointed me to this piece by his PiC, Steve Earls about the 3 key things that PR agencies need to think about if they are going to make money in this changing media landscape. Wadds and Steve know what they are talking about, they have made a great job of running smart, successful pr agencies, so these are very relevant points. I’m paraphrasing what Steve has written, so in brief:
Jan 18, 2010 View Comments
gabba, my social media agency is all about creating conversation for our clients.exactly the kind of things that cube grenades do. As a social object, they fit the bill perfectly. Nothing creates conversations better than social objects.
But we’re not about the kind of meaningless conversation that SEO agencies create when they advocate that they build a blog for SERP visibility, not the kind of meaningless presences without purposes that digital agencies create as an add-on to their website design, and certainly NOT the kind of tacky pr stunt conversations that pr agencies that don’t even use You Tube and Flickr develop.
No, this is about one thing - developing ways and means for clients to hold sustained, meaningful and mutually beneficial conversations with customers (whomever they may be).
Will the tools that we use to begin and maintain these conversations be the same in two year’s time? Probably not.
Will the description or name of what we do be the same in two year’s time?
Probably not.
Will the need to sustain meaningful conversations with customers exist in two year’s time?
Almost definitely.
So, here’s hoping that we will create many conversations with you in the future!
Check us out here:
http://letsgabba.com
http://twitter.com/letsgabba
