There’s a lot of planning going on in the business at the moment - our social teams are preparing for 2014 activities and perhaps by default, that also means trying to look beyond 2014 at the kinds of strategic, structural and systems challenges that should be on our radar. Continue reading
Understanding the difference between a can do, will do and must do attitude is a significant step in the evaluation of the most appropriate technology/web services to you use in your social media/digital campaign. Continue reading
You’ll never go far wrong watching and learning from either Steve or David on their own, but combined, when they make recommendations, you need to listen. You need to get your head around the presentation below, 11 Digital Trends to Watch in 2011. Continue reading
Not sure if this makes any kind of sense, but I started thinking about how, in an ideal world I’d tie up conversation monitoring with the conversion/sales process, or at least the aspect relating to social channels and their influence on the purchasing decision.
I guess there are a few social strands that a brand can interact with but in this case, it assumes that in most cases, the brand is interacting through a blog, a twitter account and a facebook page. As such, there are pre-selected KPI’s which will govern the impact (or not) of content and allows for the governance of the most appropriate content through both monitoring AND that piece of content’s performance once in the open. Continue reading
For various reasons, I’ve been trying to clarify my thinking on the structure of social media - where it fits into various client’s demands and how an agency (and in fact client) can gear themselves up for the multi-front challenges that social media presents. I think the agency that can manage this correctly i.e. properly integrate the principles into their “normal” working practice will really set itself apart from all the “me-too” pretenders, none of whom can properly support each of the specific areas they need to.
Cool stuff I was readingJuly 16th toJuly 23rd:
Cool stuff I was readingApril 6th toApril 9th:
These are my links for January 7th: