— blending the mix

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Tag "digital"

Great video of a presentation by Benedict Evans at a Bloomberg conference, on the way that mobile technology (especially) is changing our world.

Essentially, those disrupting the space are not necessarily finding new business sectors to be in, rather, they are using new technology to improve the way their business is designed. The availability of cheap technology, powerful mobile devices and easy access to a global audience means that the no longer need to think about licensing and exiting to peers.

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I caught this presentation by Sir John Hegarty from the BBH Labs blog and am blown away by one phrase, taken from a BBH client:

5% growth is easy. You hike the price 2% and a couple of big promotions gets you the other 3%. But 8-10%, that’s a whole different ball game.

Awesome challenge, almost prompts you to think bigger than you’ve ever thought before.

Enjoy:


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Cool stuff I was readingApril 13th toMay 10th:

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