blending the mix

social media,paul fabretti

A look at the new world of marketing and PR

sFund - $250,000,000 of slush fund for innovation

The sFund announcement passed me by this week, but its implications are immense for the way the web is moving.

It is effectively a quarter of a billion dollar fund to help entrepreneurs be creative with web technologies and is intended to, more than anything foster a feeling of innovation without boundaries.

What is especially interesting - other than the sum of money is that it is backed by 3 of the most influential trading names on the web today, Facebook, Amazon.com and Zynga. The very fact that a retailer, the largest social network in the world and the largest social gaming company in the world should give you a pretty big idea of where the web (and the opportunity that lies within it anyway) is going

- social commerce and gaming. Hardly rocket science, but these videos ALL give you some fascinating insights into the thinking of some of the smartest (and sweatiest - Zuckerberg!) people on the planet - and we can all learn a little something there.

KPCB have the announcement here and the introductory video is below.

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