blending the mix

social media,paul fabretti

A look at the new world of marketing and PR

Application-specific WiFi for free

Application-specific WiFi for free by Niall Kennedy touches on an interesting possibility of the evolution of Wi-Fi.

Rather than invest in unmetered free wi-fi for all, people like Yahoo! are exploring how pratical the restriction of free wi-fi may be to specific application users (like those connecting to say, Yahoo chat or their Yahoo profile).

With growing demand for Google style free-for-all wi-fi access, this could be a very positive step, but could equally be a very negative one.
If Yahoo! invests in wi-fi technology to create hotspots for its own users, is there not a sense of “big brother” about the whole thing? Unless you join us you won’t get free wifi access?

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