Good to see the latest stats out for the best-performing UK-based Facebook Pages.
Prior to my departure from Brazen, I used socialbakers heavily and found it an invaluable tool in understanding how our pages were performing (and who the main contributors were).
I now really like the consistency that socialbakers are starting to deliver these reports for several reasons:
- The league table gives marketers some benchmarks for where they *could* be if they invested properly in Facebook
- Knowing that marketers want to “be as big as Cadbury”, they can see exactly what time, effort and multi-channel coordination goes in to making a successful page
- The lust for kudos introduces proper metrics to them for measuring effective Facebook activity - and that HAS to be a good thing, right?
For over a year i’ve been integrating edgerankchecker stats into community management processes (to understand optimal content, times and themes) and socialbakers to understand who our primary fans are, often to glazed eyes both internally and at clients.
With so few companies using these metrics at the moment, it feels a little bit like you’re sticking your neck out, betting on the next big thing. Hopefully the publishing of these stats will mean that they become more and more familiar to a much wider group of people - and become the justifiably valuable metrics they actually are.
August 2012 Social Media Report: Facebook Pages in the United Kingdom - Socialbakers.
Read More
Left: Dell’s Social Media Command and Listening Center, Austin Texas.
The purpose of this post is to be an industry reference for this social business use case, please leave comments with further additions.
Many a year ago, I worked at a web hosting company that had a Network Operations Center (NOC) that looked like NASA’s mission control. Enclosed in a glass ‘fishbowl’ the 20-50 staff, systems, training, technology were all used in conjunction to support the network traffic of the customers websites, see Google images. The “NOC” was externally packaged and marketed as a cutting edge feature of a top performance center, touted on customer tours at HQ, and had internal mystique and prestige of those who were there.
Today, we similar centers emerging at top brands, event managers, as well as offerings from a variety of marketing and customer service providers for social. With India’s recent crises on social channels causing a shut down in websites, expect government bodies and agencies around the world to open these for daily interaction with citizens, and as well as dealing with high urgency situations.
via feedproxy.google.com
A really comprehensive guide to the necessary details involved in the creation of a listening centre/station. The reality is that most brands won’t need most of this, but the considerations remain. Far from being the domain of the big brands, this is the starting point of evolving into a social business - where the outside world that customers own, needs to have a direct impact on your company inside.
Posted via email from paulfabretti’s posterous