Cool stuff I was readingOctober 15th toOctober 28th:

• Social Media Analytics | Andiamo Systems -
• delicious/help/tools - the often forgotten tools page of delicous!
• FORD MUSTANG - Ford Motor Company - digital snippets - Social Media news room from Ford
• The True Value of Social Media Consultants | ::HorsePigCow:: marketing uncommon - What does being a Social Media entail and how should you measure a SMC’s effectiveness?
• Reuters Editors » Blog Archive » Throwing a pebble and watching the ripples | Blogs | Reuters.com - Reuters supporting new broadcast means!