UK Social Media Case Study Wiki
Below is a link to the UK Social Media Case Study where I will be documenting some of the best uses of social media in the UK.
https://uksocialmediacasestudies.pbwiki.com/session/login?return_to_page=FrontPage
As we all know, social media’s achilles heel is one of two things:
1) Client’s lack of understanding of social media (and therefore the metrics that go with it)
2) A desire to measure social media with the same metrics as other online activity.
Until we can all arrive at a mutually convenient metric (if ever), i thought it would be a good idea to try my best to document the best and worst examples of how UK businesses have and continue to use social media in the hope that our/your clients may take the plunge.
I welcome as always, all your comments and hope that you take part in the wiki.
Paul
