blending the mix

A look at the new world of marketing and PR

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A survey worth bookmarking

August 5th, 2008 · 1 Comment

I have been looking at buzzbin tonight which is a tool for creating and sharing polls with a website visitor but also which appears in a variety of categories in buzzbin itself (where member/users contribute the questions being asked).
I think this may be a great, quick way of soliciting feedback from visitors so am launching […]

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Tags: Web 2.0 · buzzbin · social media

Blendingthemix shortlisted! Vote for the underdog!

July 3rd, 2008 · 6 Comments

inWeb 2.0 Blogs As you can see to the above (soon to be the top left when the post moves down the blog!) I have in fact, made it onto the shortlist for Computer Weekly’s “Best Web 2.0 and Business” blog awards.
I have to admit to not knowing any of the other blogs in the […]

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Tags: Blogs · Google · Web 2.0 · computer wekly · rainier pr · steve clayton · viacom

Social Ojects in action

May 15th, 2008 · 2 Comments

Icon + Anthem = work of genius

a2a_linkname=”Social Ojects in action”;
a2a_linkurl=”http://blendingthemix.com/2008/05/15/social-ojects-in-action/”;

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Tags: Advertising

The US writers’ strike - 2 perspectives

January 21st, 2008 · No Comments

Perspective 1 - The Writers
Visit youtube these days and you are highly likely to come across a rogue’s gallery of really popular videos.
They are people you wouldn’t look twice at in the street - your Average Joe’s - but these Average Joe’s just happen to have written some of the funniest things on TV and […]

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Tags: Internet

Seesmic - 4 invitations, 4 days

January 2nd, 2008 · 5 Comments

Thanks to Loic Le Meur, I have 4 invitations to Seesmic to give away.
I will give one invite away each day, for the next 4 days, starting tomorrow to the person leaving the best suggestion as to what the most exciting technological development of 2008 will be.

(Seesmic is in pre-Alpha or pre-Beta Alpha or […]

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Tags: Twitter

Microsoft likely to invest up £250 million in Facebook

September 24th, 2007 · No Comments

Techcrunch reports tonight that Microsoft are looking to invest between £150-£250million in Facebook for a 5% stake. This values Facebook at around £5billion! The WSJ reckons Facebook are holding out for around £7.5 billion - certainly a damn sight more than Yahoo’s original £500million!
Anyway, what makes this move really exciting is that it enables Microsoft […]

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Tags: Microsoft

Ogilvy say tread carefully on Facebook..gee guys, I never thought of THAT!

August 1st, 2007 · No Comments

In a stark statement of "we haven’t got a bloody clue what it means yet but we desperately want to sound like we do…until we do" Rory Sutherland, Ogilvy’s executive creative director insults all our intelligence with a thinly veiled piece of 1990’s reminiscent PR crap stating in a terrible piece of marketing journalism:

"Like any […]

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Tags: Uncategorized

Chain Stores - Get onto Google Maps NOW

April 12th, 2007 · No Comments

Maybe I am months if not years behind, but in doing some research for a client, I noticed just how powerful Google Maps could be for chainstores.
Get your stores on Google Maps and let people see what you do, how you do it, why you are worth a visit. Let others join you in adding […]

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Tags: Google

for all those gapingvoid readers

March 26th, 2007 · No Comments

let’s be careful not to jump on the bandwagon here - it’s too easy to agree with people that the modern agency world isn’t getting “IT”.

If you are all such great advocates of “web 2.0″ why not practice what you preach - get out there and make the difference yourself instead of moaning about it.

Hugh […]

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Tags: Uncategorized

The great Gapingvoid masterplan

February 9th, 2007 · No Comments

If honesty was a business, you’d buy from it.
If honesty was a currency, it’d be traded more than the dollar.
If you don’t think one guy stood in the snow in front of a supermarket talking about himself and his feelings is the future of marketing then you are truly missing a major shift in consumer […]

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Tags: Uncategorized