blending the mix

So EA are to launch their first free online game with integrated ads.
But is this a sustainable business model? With games that make it big now costing several tens of millions (normally dollars), can a game contain so many ads and the advertiser achieve so much appropriate gamer engagement as to create value for each […]

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My Sony laptop is on the verge of packing in, after years and years of (ab)use it is at death’s door.
The CD drive does not allow me to burn back-up discs anymore and it is pot luck as to whether or not it will work from one day to the next.
So, I am offering […]

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A great article here about using [tag]goodwill[/tag] to either extend or promote a brand.
[tag]Cause-related marketing[/tag] is often judged quite cynically in the UK, but my business uses this type of promotion to great effect.
Yes, our title is a great, catchy one, but without any credible cause to back up the name, we are nothing but […]

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This article here, by one of the UK’s leading direct marketing news services, mad.co.uk seems to take an overly negative stance on the use of blogs - or more precisely a blog that doesn’t even exist yet.
The webiste (which funnily enough doesn’t even have its own blog and adds a pharcical RSS feed system to […]

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