blending the mix

A look at the new world of marketing and PR

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Incentivised search adoption from MSN

March 25th, 2008 · No Comments

Steve picks out a great piece of work from Microsoft Live Search (MS are on a roll at the moment what with 5Gb SkyDrive and Surface!) which I feel compelled to share. Not because it is Steve or Microsoft, but because I think it looks at promoting search (and browser plugins which is something close […]

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Tags: Innovation

Google’s biggest threat is an encyclopaedia

January 18th, 2007 · No Comments

With Google’s recent venture into “micro” searches, you would have thought that they would now have search well and truly licked but Steve Rubel reports that Google’s biggest threat is now wikipedia!
With increasing scrutiny over the accuracy of the content, wikipedia is an increasingly trustworthy source of information.
Properly monetised (with even wikipedia adwords??) they may […]

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Tags: Google

Minority Report Advertising - it’s just around the corner

July 12th, 2006 · No Comments

Steve Rubel reports on a ZDnet article which elaborates on a personalised ad delivery system for commercial radio!
By monitoring conditions at the outlets of the source (temperature and demographics are the two quoted conditions), the ads can be changed in accordance with the changes on the shop floor. They cite the example of Mcdonalds being […]

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Tags: Advertising · Google

Advertisers - here is a unique opportunity to reach many hundreds of marketing professionals

June 26th, 2006 · 1 Comment

My Sony laptop is on the verge of packing in, after years and years of (ab)use it is at death’s door.
The CD drive does not allow me to burn back-up discs anymore and it is pot luck as to whether or not it will work from one day to the next.
So, I am offering […]

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Tags: Advertising · Blogs · Fun · Google · Internet · Microsoft · RSS · Uncategorized · Windows · Yahoo

Yahoo Answers - a new type of Web 2.0 search engine or a free version of Google Answers

March 10th, 2006 · 1 Comment

If the way you can ask ask.com a question and find what you need appeals to you, then [tag]Yahoo Answers[/tag] takes this one step further!
Ask a question and you get a human answer! Click ALL thumbnails to enlarge.
Step 1: Ask the question and select a category (select from Internet, Sports, Politics etc.).

Step 2: Check […]

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Tags: Yahoo

Is the tide turning against Google?

March 1st, 2006 · No Comments

This story presents an interesting turn of events for Google. Perfect 10 magazine us suing Google for breach of copyright for allowing pirated material (i.e republished images of previously subscriber-only material) to be indexed and displayed in image searches.
Joseph Jaffe and Steve Rubel in their insightful podcast, Across the Sound recounted a story that in […]

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Tags: Google · Internet

Is the worm turning?

March 1st, 2006 · No Comments

Despite Google contradicting its do no evil policy by agreeing to censor certain web content from Chinese searchers and then going against Bush & Co. today it seems that there are still an awful lot of non-regulated opinions circulating China’s blogosphere.
Steve Rubel reports from Interfax China that 52% of all Chinese white-collar workers are […]

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Tags: Google · Internet

do no evil, unless we risk losing market share!

March 1st, 2006 · No Comments

Does anyone else not think that Google are committing the worst possible case of double-standards?
The commit no evil ethic is all well and good, except when it means that market share is likely to be impacted upon.
The BBC reports today that Google has filed court documents rejecting the call from Bush & Co. to request […]

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Tags: Google · Internet