blending the mix

A look at the new world of marketing and PR

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Advertisers - here is a unique opportunity to reach many hundreds of marketing professionals

June 26th, 2006 · 1 Comment

My Sony laptop is on the verge of packing in, after years and years of (ab)use it is at death’s door.
The CD drive does not allow me to burn back-up discs anymore and it is pot luck as to whether or not it will work from one day to the next.
So, I am offering […]

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Tags: Advertising · Blogs · Fun · Google · Internet · Microsoft · RSS · Uncategorized · Windows · Yahoo

Indispensable - can you make your employees believe they are?

May 5th, 2006 · No Comments

Seth’s Blog: Indispensable is a wonderful post about individuals being the company, individuals who, without them, the company ceases to exist.
He tells of how Michael Dell could leave Dell Computers but they would still be the same company. Bill Gates could even leave Microsoft and it still be the same company, but what about the […]

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Tags: Uncategorized

bad news

May 5th, 2006 · No Comments

 Seth Godin has a quick little post about the good and bad of customer relations.
1) Customer visits website to sign up for newsletter.
2) Customer previously delcares “no-mail” from company.
3) Website writes to confirm new newsletter instruction.
4) Customer is taken to a confirmation page where he is found to be considered a NON-ELITE customer.
5) Customer pisses-off […]

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Tags: Uncategorized

The customer is always right - unless they’re wrong!

April 28th, 2006 · No Comments

  Seth Godin writes a great anecdote about how one of his previous compay’s fired their biggest customer with only 6 weeks of payroll left in the bank - and survived!
He also goes on to talk about how a bad customer will bad mouth you no matter what you do to help them.
Granted, some customers […]

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Tags: Uncategorized