blending the mix

My Sony laptop is on the verge of packing in, after years and years of (ab)use it is at death’s door.
The CD drive does not allow me to burn back-up discs anymore and it is pot luck as to whether or not it will work from one day to the next.
So, I am offering […]

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Havign posted recently about the possiblity of there being a long tail of traditional media, I see in Media Post that for those “left behind” by the ever-increasing pace with which [tag]web 2.0[/tag] develops, clever integration of new and old media may be the answer to steadily bring people up to speed rather than just […]

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The BBC reports that OFCOM, the official telecommunications watcdog in the UK, is seeking a review and possible amendment to the regulations regarding the banning of the iPod gadget iTrips that can transmit the iPod content using FM radio signals.
The device was banned in the UK because it is argued that it is possible […]

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Make sure you read THIS from Brand Republic about how internet advertising spend increased 73% to £1.1bn!
Don’t think you need to understand the technology? Think again.
Print spend is down, radio is down…and that’s not because there is a general shift in advertiser’s preferences - it is because people are not reading and listening as much […]

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New Media Age reports that Virgin Radio is in active talks with advertisers about placing video advertising content on the podcasts of its most popular shows.Previously, the podcasting might that was the Ricky Gervais show from The Guardian had interspersed audio ads throughout the show, which is great as the ads are able to […]

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