blending the mix

A look at the new world of marketing and PR

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The Guardian have got it SOOO right: RSS in print

June 27th, 2006 · No Comments

The Guardian has just launched a downloadable version of the newspaper called G24 reports press gazette (courtesy of Lee Wilkins). Designed as 8-12 page pdf’s The Guardian’s Editor Alan Rusbridger says that it is designed for those people who are increasingly demanding about what they read and when they read it. Content changes throughout the day to […]

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Tags: RSS

Advertisers - here is a unique opportunity to reach many hundreds of marketing professionals

June 26th, 2006 · 1 Comment

My Sony laptop is on the verge of packing in, after years and years of (ab)use it is at death’s door.
The CD drive does not allow me to burn back-up discs anymore and it is pot luck as to whether or not it will work from one day to the next.
So, I am offering […]

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Tags: Advertising · Blogs · Fun · Google · Internet · Microsoft · RSS · Uncategorized · Windows · Yahoo

Traditional media long tail - integration is the answer

June 6th, 2006 · 2 Comments

Havign posted recently about the possiblity of there being a long tail of traditional media, I see in Media Post that for those “left behind” by the ever-increasing pace with which [tag]web 2.0[/tag] develops, clever integration of new and old media may be the answer to steadily bring people up to speed rather than just […]

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Tags: Advertising

Don’t think you need to learn/implement/adopt online marketing? Think again.

March 20th, 2006 · No Comments

Make sure you read THIS from Brand Republic about how internet advertising spend increased 73% to £1.1bn!
Don’t think you need to understand the technology? Think again.
Print spend is down, radio is down…and that’s not because there is a general shift in advertiser’s preferences - it is because people are not reading and listening as much […]

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Tags: Advertising · Internet

Is the tide turning against Google?

March 1st, 2006 · No Comments

This story presents an interesting turn of events for Google. Perfect 10 magazine us suing Google for breach of copyright for allowing pirated material (i.e republished images of previously subscriber-only material) to be indexed and displayed in image searches.
Joseph Jaffe and Steve Rubel in their insightful podcast, Across the Sound recounted a story that in […]

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Tags: Google · Internet