blending the mix

I see a lot of people talking about getting “it” and by “it”, they are referring to The Cluetrain Manifesto without being so explicit as to mention it by name. I see how fundamentally it has changed many modern marketeer’s perceptions of where their late 2000’s marketing activity now needs to be - or […]

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Cool stuff I was readingJuly 24th toAugust 3rd:

Pottytraining for the workplace? - An interesting piece about falling standards if literacy in the PR industry.
Lies, Damned Lies…: Online Ad Business 101, Part III - Ad Networks - Everything you need to know about Online Advertising by Ian Thomas - Part 3 (of 3)
Lies, Damned Lies…: Online […]

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Cool stuff I was readingJuly 8th toJuly 15th:

Case Study: Dooce’s Nintendo Wii giveaway - The Viral Garden - Mack demonstrates the fantastic ROI of the Wii Fit promotion done through blogs (Dooce)
Only Dead Fish: Twitter User Numbers - Insight from hitwise into the number of users on Twitter
Andy Sernovitz’s Damn, I Wish I’d Thought of […]

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Wowsers, I have just been notified that a presentation I made for my part of the Marketing and PR 2.0 seminar last week has been featured on Slideshare’s homepage.
Ok, so we are only at 99 views (so far) and the exporting from Keynote to Powerpoint has buggered some of the slides up, it’s nice to […]

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Cool stuff I was readingJune 27th toJuly 5th:

Rohit Bhargava Social Media Bio: M YB I O - Rohit’s social media biography
Resume 2.0 « The Secret Diary of a Bonafide Marketing Genius - A great piece about the social media release
Again, One Clueless Person Destroys the Privacy Of Millions - Overview of the beginning of the […]

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It’s been a while since I contributed something of significance to the blog (many of you would argue that I have rarely done that, but that’s another story ) - I have been mad busy with client projects, client presentations, seminars and finally the launch of our Social Media release tool, PressRoom - all […]

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Cool stuff I was readingMay 25th toJune 1st:

BBC NEWS | Technology | Facebook ‘violates privacy laws’ - News that Facebook is breaking MORE laws.
Advertisement feature | guardian.co.uk - Interesting immersive “urban” competition by Nissan
BBC NEWS | Business | Will fake business blogs crash and burn? - Authenticity will ALWAYS win through
PR Secrets for Startups - […]

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Cool stuff I was readingMay 11th toMay 14th:

Making a Business From Social Media | chrisbrogan.com - making a business/career from social media
BBC NEWS | Technology | Solving the web’s image problem - A cool way to get people to tag images for reference on the web
The Evolution of the Press Release - Something close to […]

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