blending the mix

Kathy Sierra created (when she was blogging), what I believe to be an essential bit of reading for any wannabe Web 2.0 marketer and sums it up very nicely in just one illustration below:

As a new-age or social media marketeer, you want to let the community guide you. You want to earn your community’s trust […]

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Courtesy of Paul Walsh and the BIMA, I won tickets to New York at the recent Facebook Debate.
Since then, I have been utterly giddy as a kipper to go and have now received my flight confirmation - but that is by-the-by.
Today I received an email offering FREE silver-plated tickets (by Links of London) of my […]

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Being in the bathroom business I am always on the look out for signs of life online from other like-companies to see what they are up to. Similarly, tradesemen would benefit enormously from using the internet.
English Cut grew enormously when Thomas Mahon (a craftsman, rather than a tradesman!) decided to blog about his tailoring. The […]

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I have been reading Jordan’s blog, Tell Ten Friends for a while now. Apart from the fact that he is a sage and makes some really good, astute points, there are two other things which regularly draw me to the blog:
1) The blog design is awesome! It has to be one of the most “Web […]

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My Sony laptop is on the verge of packing in, after years and years of (ab)use it is at death’s door.
The CD drive does not allow me to burn back-up discs anymore and it is pot luck as to whether or not it will work from one day to the next.
So, I am offering […]

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Steve Rubel reports on the blurring of boundaries and concludes that:
the Cluetrain Manifesto is now coming true. Markets are now conversations and marketing is evolving into a two-way discipline. This means that advertising must go beyond its borders too. However, many of the most talented individuals who have such conversational skills work inside PR shops. […]

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First its Scoble, then it’s Tara, now it’s Bill.
Who’s next?
What’s interesting is that [tag]Robert Scoble[/tag] and [tag]Tara Hunt[/tag] (despite having been part of innovative face-recognition start-up [tag]Riya[/tag]) are pursuing interests in new areas on the internet rather than simply moving on to do the same thing at another company.
Robert has joined an exciting new company […]

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The BBC reports that OFCOM, the official telecommunications watcdog in the UK, is seeking a review and possible amendment to the regulations regarding the banning of the iPod gadget iTrips that can transmit the iPod content using FM radio signals.
The device was banned in the UK because it is argued that it is possible […]

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