blending the mix

A look at the new world of marketing and PR

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Cool stuff i’ve been reading from July 16th to July 23rd

July 23rd, 2008 · No Comments

Cool stuff I was readingJuly 16th toJuly 23rd:

Engagement tracking « ‘Cross The Breeze - Measuring story telling
Gnip: We got $h*t to pop - This could make a huge difference to many, many 3rd party web apps.
How to Develop a Social Media Plan for Your Business in 5 Steps - How to Develop a Social Media […]

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Tags: 23

Cool stuff i’ve been reading from July 8th to July 15th

July 15th, 2008 · 1 Comment

Cool stuff I was readingJuly 8th toJuly 15th:

Case Study: Dooce’s Nintendo Wii giveaway - The Viral Garden - Mack demonstrates the fantastic ROI of the Wii Fit promotion done through blogs (Dooce)
Only Dead Fish: Twitter User Numbers - Insight from hitwise into the number of users on Twitter
Andy Sernovitz’s Damn, I Wish I’d Thought of […]

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Tags: 23

I’ve made it onto the Slideshare homepage!

July 8th, 2008 · No Comments

Wowsers, I have just been notified that a presentation I made for my part of the Marketing and PR 2.0 seminar last week has been featured on Slideshare’s homepage.
Ok, so we are only at 99 views (so far) and the exporting from Keynote to Powerpoint has buggered some of the slides up, it’s nice to […]

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Tags: PR · blendingthemix · kmp · pr 2.0 · slideshare

Cool stuff i’ve been reading from June 27th to July 5th

July 5th, 2008 · 1 Comment

Cool stuff I was readingJune 27th toJuly 5th:

Rohit Bhargava Social Media Bio: M YB I O - Rohit’s social media biography
Resume 2.0 « The Secret Diary of a Bonafide Marketing Genius - A great piece about the social media release
Again, One Clueless Person Destroys the Privacy Of Millions - Overview of the beginning of the […]

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Tags: Uncategorized

Neville Hobson - KMP Marketing 2.0 Seminar

July 2nd, 2008 · 1 Comment

Here is a clip of first 10 minutes of Neville’s presentation, discussing how Social Media is shaping the landscape for public relations:
Neville Hobson at KMP’s Marketing 2.0 seminar from paul Fabretti on Vimeo.
I have to say, I have long admired Neville’s blog and the stamina he has shown in producing over 350 editions of FIR. […]

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Tags: PR · kmp · neville hobson · paul fabretti · social media

Me (Paul Fabretti): pre-Marketing 2.0 seminar

July 1st, 2008 · No Comments

There’s an element of the below to my Qik interview with Neville (below). There’s a definite “rabbit caught between the headlights” nature to my responses - don’t worry, I am not always like that:

There are a couple of snippets of useful information in it though:

UPDATE: It has also been brought to my attention by my […]

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Tags: Blogs · kmp · qik

Cool stuff i’ve been reading from June 5th to June 11th

June 11th, 2008 · 2 Comments

Cool stuff I was readingJune 5th toJune 11th:

Plurk: Unique or Just Another Twitter Clone? - ReadWriteWeb - Quite the most comprehensive review of Plurk (or in fact any social media tool) I have seen in a LONG time!
Revenue Robot | Plurk Tools and Tracking - Plurk Tracking Tools
Mento -
Blogger Outreach is PR and Not […]

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Tags: Uncategorized

Computer Weekly Blog Awards - Will I be nominated?

June 5th, 2008 · No Comments

Wowsers!
Someone thinks highly of me - ok, so I think highly of me but when you are talking about spreading your own Global Microbrand having an ego doesn’t do you any harm!
I am hoping to be included ON MERIT in the web 2.0 category for best Web 2.0 business blogs. Why? Most of you […]

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Tags: Uncategorized

Cool stuff i’ve been reading from June 2nd to June 4th

June 4th, 2008 · 3 Comments

Cool stuff I was readingJune 2nd toJune 4th:

lovefilm quiz on Flickr - Photo Sharing! - great idea
Smithereens: Make Google Reader Your Web Brain in 3 Simple Steps - Google Reader as your web Brain
New Facebook app ‘turns users into affiliates’ — Digital marketing news | Digital marketing events at Netimperative - An interesting commercial approach […]

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Tags: Uncategorized

Cool stuff i’ve been reading from May 25th to June 1st

June 1st, 2008 · 1 Comment

Cool stuff I was readingMay 25th toJune 1st:

BBC NEWS | Technology | Facebook ‘violates privacy laws’ - News that Facebook is breaking MORE laws.
Advertisement feature | guardian.co.uk - Interesting immersive “urban” competition by Nissan
BBC NEWS | Business | Will fake business blogs crash and burn? - Authenticity will ALWAYS win through
PR Secrets for Startups - […]

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Tags: Uncategorized