YouTube Pro Series: Talent Management

It’s fair to say that things like Mumsnet and Tots 100 brought about the professionalism of amateur blogging, and the now distant acquisitions by news groups of blogs/blogging networks like Techcrunch and Mashable proved that blogs are an equally powerful publishing force – yet the management of blogs for brands remains, even in 2013, is a sporadic and flawed process. Bloggers continue to be poorly approached by PR’s who continue to anonymously scatter-gun their messages, or bloggers are used (in every sense of the word) to suit a means to a campaign end. Continue reading

Water and Electricity can work together

I love this kind of thing. Reminds me of the work of Jonathan Harris‘ work (seriously cool use of data and digital art). So basically, Daniel Kupfer created a set-up where whatever he input into the screen of his Galaxy Note II, was mirrored physically in a tank water (using small jets). When you talk about content being king and giving people something to actually talk about, this is the kind of thing I’m talking about…enjoy… Continue reading

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Edgerank is its own worst enemy

I really like this piece discussing our obsession with likes. Not just because these guys know what they’re talking about but because it highlights the biggest problem of all in social media:

Brands are having to engage in meaningful dialogue with hundreds of thousands of unique individuals who they’ve spent years trying to box, a process which make sense only to the business, not the consumer they are boxing.

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[SEO] How social signals influence SEO: five things you need to know

 

How social signals influence SEO: five things you need to know

Published on Posts from the Econsultancy blog | shared via feedly mobile

?2012 has been a time of great transition in SEO. With Google’s Penguin update in May, we saw a concerted move away from it being duped by black hat techniques, and a move towards beginning to incorporate social signals into its algorithm.

The water’s still a bit murky when it comes to how important social signals are and will be in the landscape of SEO, but here are a few FAQs that you’ll no doubt be very interested in hearing the answers to…

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How to make an infographic online: five essential free tools

 How to make an infographic online: five essential free tools

Published on Posts from the Econsultancy blog | shared via feedly mobile

?Given the popularity of infographics, you’d be wise to consider using them to help achieve your content marketing goals. They can be great for social sharing, blog fodder and inbound links.

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