I love this kind of thing. Reminds me of the work of Jonathan Harris‘ work (seriously cool use of data and digital art). So basically, Daniel Kupfer created a set-up where whatever he input into the screen of his Galaxy Note II, was mirrored physically in a tank water (using small jets). When you talk about content being king and giving people something to actually talk about, this is the kind of thing I’m talking about…enjoy… Continue reading
I really like this piece discussing our obsession with likes. Not just because these guys know what they’re talking about but because it highlights the biggest problem of all in social media:
Brands are having to engage in meaningful dialogue with hundreds of thousands of unique individuals who they’ve spent years trying to box, a process which make sense only to the business, not the consumer they are boxing.
Facebook has facilitated billions of ‘likes’, but getting Wall Street to like the business of running the world’s largest social network has been difficult.
The company’s disastrous IPO sent investors fleeing and Facebook’s stock is still well off its debut price. Continue reading
As previously explored, the recent Digital Disruption report from Deloitte examines the impact of digital innovation on individual sectors, analysing how much change they can expect to experience in the years to come and how long they have to adapt.
This accompanying infographic sets out… Continue reading
How social signals influence SEO: five things you need to know
?2012 has been a time of great transition in SEO. With Google’s Penguin update in May, we saw a concerted move away from it being duped by black hat techniques, and a move towards beginning to incorporate social signals into its algorithm.
The water’s still a bit murky when it comes to how important social signals are and will be in the landscape of SEO, but here are a few FAQs that you’ll no doubt be very interested in hearing the answers to…
How to make an infographic online: five essential free tools
?Given the popularity of infographics, you’d be wise to consider using them to help achieve your content marketing goals. They can be great for social sharing, blog fodder and inbound links.
So the news is out guys and after 10 months, i’m no longer with Brazen. I’ve been privileged to work with some incredible brands and do some amazing work over the last 7 years and am looking to use this experience as social moves into a very different commercially-accountable place. Catch me on Twitter (@paulfabretti) or read more about me here: http://about.me/paulfabretti
Good to see the latest stats out for the best-performing UK-based Facebook Pages.
Prior to my departure from Brazen, I used socialbakers heavily and found it an invaluable tool in understanding how our pages were performing (and who the main contributors were).
I now really like the consistency that socialbakers are starting to deliver these reports for several reasons:
- The league table gives marketers some benchmarks for where they *could* be if they invested properly in Facebook
- Knowing that marketers want to “be as big as Cadbury”, they can see exactly what time, effort and multi-channel coordination goes in to making a successful page
- The lust for kudos introduces proper metrics to them for measuring effective Facebook activity – and that HAS to be a good thing, right?
For over a year i’ve been integrating edgerankchecker stats into community management processes (to understand optimal content, times and themes) and socialbakers to understand who our primary fans are, often to glazed eyes both internally and at clients.
With so few companies using these metrics at the moment, it feels a little bit like you’re sticking your neck out, betting on the next big thing. Hopefully the publishing of these stats will mean that they become more and more familiar to a much wider group of people – and become the justifiably valuable metrics they actually are.
Swaylo offers you the opportunity to see what kind and how much attention you’re getting for the things you post, share, and like on social media networks. Through an analysis of your social graph, Swaylo reflects your Sway – the impact your online activities have in your social circle and across the social graph.
Today we’re announcing that Threadsy will be acquired by Facebook. Threadsy is the company that operates Swaylo.com, provides people with their Sway score, and helps businesses, organizations and brands connect with their social influencers.
This is incredibly exciting for us! We built Swaylo because we believe Facebook and other social media services are the digital representation of our lives. There is no better opportunity to take Swaylo’s vision to the next level than at Facebook.
Once the deal is done, people will no longer be able to access their Sway scores on Swaylo.com. But SwayloPro will continue to operate as separate, independent company owned by its current investors. SwalyoPro helps businesses connect with influential people on social media – here’s where you can find more info.
I’d like to extend a huge thank you to our investors John Johnston from August Capital and Amy Errett from Maveron Capital. They believed in us early and provided the guidance, support and capital needed to make Swaylo a reality.
Finally, I’d like to thank everyone who had a hand in this phase of Swaylo’s growth, especially our small but mighty and talented team. I’d like to extend a special thank you to my Co-Founder and CTO, Udi Nir, and our Chief Revenue and Strategy Officer, Sabrina Riddle for their leadership, vision, and contributions to Swaylo’s success.
CEO & Founder
Influencer analysis coming to a Facebook Page near you…in the meantime, you can always use SocialBaker’s influencer panel. It’s not rocket science, but knowing who the top commentators and “likers” are on your page is mighty handy, that’s for sure.