Wearable tech. Almost as much of a cornerstone of the annual predictions presentation and talks as “the year of mobile”. Well it is at least here, in one form (at least) and in the shape of the Samsung Galaxy Gear. Continue reading
It’s fair to say that things like Mumsnet and Tots 100 brought about the professionalism of amateur blogging, and the now distant acquisitions by news groups of blogs/blogging networks like Techcrunch and Mashable proved that blogs are an equally powerful publishing force – yet the management of blogs for brands remains, even in 2013, is a sporadic and flawed process. Bloggers continue to be poorly approached by PR’s who continue to anonymously scatter-gun their messages, or bloggers are used (in every sense of the word) to suit a means to a campaign end. Continue reading
I love this kind of thing. Reminds me of the work of Jonathan Harris‘ work (seriously cool use of data and digital art). So basically, Daniel Kupfer created a set-up where whatever he input into the screen of his Galaxy Note II, was mirrored physically in a tank water (using small jets). When you talk about content being king and giving people something to actually talk about, this is the kind of thing I’m talking about…enjoy… Continue reading
I really like this piece discussing our obsession with likes. Not just because these guys know what they’re talking about but because it highlights the biggest problem of all in social media:
Brands are having to engage in meaningful dialogue with hundreds of thousands of unique individuals who they’ve spent years trying to box, a process which make sense only to the business, not the consumer they are boxing.
Facebook has facilitated billions of ‘likes’, but getting Wall Street to like the business of running the world’s largest social network has been difficult.
The company’s disastrous IPO sent investors fleeing and Facebook’s stock is still well off its debut price. Continue reading
As previously explored, the recent Digital Disruption report from Deloitte examines the impact of digital innovation on individual sectors, analysing how much change they can expect to experience in the years to come and how long they have to adapt.
This accompanying infographic sets out… Continue reading
How social signals influence SEO: five things you need to know
?2012 has been a time of great transition in SEO. With Google’s Penguin update in May, we saw a concerted move away from it being duped by black hat techniques, and a move towards beginning to incorporate social signals into its algorithm.
The water’s still a bit murky when it comes to how important social signals are and will be in the landscape of SEO, but here are a few FAQs that you’ll no doubt be very interested in hearing the answers to…
How to make an infographic online: five essential free tools
?Given the popularity of infographics, you’d be wise to consider using them to help achieve your content marketing goals. They can be great for social sharing, blog fodder and inbound links.