— blending the mix

Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.

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Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.

Read More

Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

There may also be a bit of a Telco and Mobile sector element to it which again picks out the most interesting headlines impacting our sector.

I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.

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There’s a lot of planning going on in the business at the moment – our social teams are preparing for 2014 activities and perhaps by default, that also means trying to look beyond 2014 at the kinds of strategic, structural and systems challenges that should be on our radar.

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I’ve seen quite a few of these posts in the last week or two.

http://www.businessinsider.com/the-myth-of-social-roi-2013-10

Is it really the case that social media has matured sufficiently that its most widely recognised and unquestionable benefits are now non-financial (similar to advertising or pr)- even to ley folk?

Or is this the convenient ‘letting off the hook’ that so many lazy social media ‘marketers’ have been waiting for?

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If ever there was an example of how challenging it is for businesses to operate in social media these days, Google’s recent Endorsement ads announcement and the backlash, demonstrates it.

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Wearable tech. Almost as much of a cornerstone of the annual predictions presentation and talks as “the year of mobile”. Well it is at least here, in one form (at least) and in the shape of the Samsung Galaxy Gear.

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Interesting infographic here, not surprisingly by a cloud security company, Varonis, about a very real risk.

How many of you are using tools like dropbox to store personal service…because it’s easier?

Read on…

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It’s fair to say that things like Mumsnet and Tots 100 brought about the professionalism of amateur blogging, and the now distant acquisitions by news groups of blogs/blogging networks like Techcrunch and Mashable proved that blogs are an equally powerful publishing force – yet the management of blogs for brands remains, even in 2013, is a sporadic and flawed process. Bloggers continue to be poorly approached by PR’s who continue to anonymously scatter-gun their messages, or bloggers are used (in every sense of the word) to suit a means to a campaign end.

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I love this kind of thing. Reminds me of the work of Jonathan Harris‘ work (seriously cool use of data and digital art). So basically, Daniel Kupfer created a set-up where whatever he input into the screen of his Galaxy Note II, was mirrored physically in a tank water (using small jets). When you talk about content being king and giving people something to actually talk about, this is the kind of thing I’m talking about…enjoy…

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