— blending the mix


Viacom versus You Tube
Image courtesy of Rebecca
The web is awash with the scandal of the frigging Viacom IP order.

I don’t think you’ll find anybody in the industry who won’t agree with Pete, but does the general public really care?

If Viacom was what I would call a direct, one brand business, like McDonalds (i.e. the public brand is the trading brand) then I have no doubt that they would see a shift in not only perception, but a direct impact on sales too. People would walk with their feet.

But with Viacom their shows and artists are the brands – the things people love. Are the audiences really going to punish Viacom by not watching their favourite shows? Not at all.

The only loser here is You Tube…because the same people who currently watch the odd show/movie/video on You Tube will simply revert back to watching the same show/movies/videos in their conventional ways – I don’t think You Tube is that far down the line that it has become a TV replacement so what has the average Joe lost? Not much at all.

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As you can see to the above (soon to be the top left when the post moves down the blog!) I have in fact, made it onto the shortlist for Computer Weekly’s “Best Web 2.0 and Business” blog awards.

I have to admit to not knowing any of the other blogs in the same category when the shortlist came out other than Mike’s Techcrunch. That alone makes me think I have some bloody stiff opposition, let alone now that I have seen the other nominees:

* Brian Kelly’s UK Web Focus: Reflections on the Web and Web 2.0
* Roo Reynolds – What’s Next?, “UK-based Metaverse Evangelist, blogger and geek”
* Eightbar from Hursley Park
* DRM blog by CapGemini’s Jude Umeh, from BCS
* Middledigit.net, by Jonathan Hopkins and covers Web 2.0, technology and marketing
* Broadstuff.com from Broadsight
* TechCrunch UK
* Blending the Mix: A look at the new world and new marketing and all it means…
* Paul Downey: Whatfettle, marras?
* User Pathways by James Kelway
* Ian White and Michael Pincher’s blog on collaborative technologies,

And I can’t go without encouraging you to vote for one of my two pals below (who unfortunately reside in the same category):

Steve from Microsoft and Stephen from Rainier PR. Both are really, really good blogs written by two very smart (and successful) guys to boot! If you have to vote – give each of these guys a vote!

Oh…and don’t forget to give the guys at Outside Line a vote too. IMHO, the LG Blog is the benchmark for blogger outreach (and that is no slight on the wonderful work that David et al. do either!).

Don’t get me wrong, these blogs are all good, but if you DON’T vote for me, I’ll get Viacom’s lawyers to force your ISP to give me your IP address…and I’ll come round with some little friends!

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