— blending the mix

steve clayton

Thinking Digital 2009
Like Steve, (and THANKS to Steve!), I was reminded about Thinking Digital in Gateshead last year. Herb also got in touch recently to remind me of this year’s event.

Herb and the team have a great event on their hands in Thinking Digital and last year really set a high bar – all centred around THINKING digital. You can book tickets for this year’s event through the widget on the left.

I’ve got to say, seeing Tara and Steve again were two main drivers for me going last year. Tara spoke about Happiness as a business model (preso below) and Steve was demo’ing some great new technologies from Microsoft. Fab stuff.

BUT, as I posted last year, the work of Jonathan Harris just blew me away and even today, recall with astonishment, his stunning work. I can’t recommend looking at his work enough. Truly inspiring stuff.

And a sample of Jonathan’s work:

Despite leaving in a blur of Citroen C2 tyre smoke (to attend the North West Big Chip Awards) thanks to the event, my mind was full of “what-ifs”; thinking about digital in a very different, conceptual and philosophical way rather than in a functional, sales or promotional way. Herb and the team deserve a lot of credit for taking this angle.

For such a technology-centric event, thought, emotion and love played significant roles in the topics discussed but the balance was very well struck.

If last year is anything to go by, this year will be as equally exciting.

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I’ve been meaning to post something about David’s book for ages, but when Steve put up the Crowdsurfing video today, it kind of made sense to put it up today also.

David gives a pretty good summary to the Crowdsurfing by recounting the story of how Microsoft is allowing (and continues to allow) employees such as Steve and Rob to air their thoughts through blogs…and how the Blue Monster came about as a result.

Compare that to the way in which Apple manage their pr and suddenly Apple doesn’t look the cool company it thinks it is…

Enjoy. David…congratulations!

Book launch from David Brain on Vimeo.

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As you can see to the above (soon to be the top left when the post moves down the blog!) I have in fact, made it onto the shortlist for Computer Weekly’s “Best Web 2.0 and Business” blog awards.

I have to admit to not knowing any of the other blogs in the same category when the shortlist came out other than Mike’s Techcrunch. That alone makes me think I have some bloody stiff opposition, let alone now that I have seen the other nominees:

* Brian Kelly’s UK Web Focus: Reflections on the Web and Web 2.0
* Roo Reynolds – What’s Next?, “UK-based Metaverse Evangelist, blogger and geek”
* Eightbar from Hursley Park
* DRM blog by CapGemini’s Jude Umeh, from BCS
* Middledigit.net, by Jonathan Hopkins and covers Web 2.0, technology and marketing
* Broadstuff.com from Broadsight
* TechCrunch UK
* Blending the Mix: A look at the new world and new marketing and all it means…
* Paul Downey: Whatfettle, marras?
* User Pathways by James Kelway
* Ian White and Michael Pincher’s blog on collaborative technologies,

And I can’t go without encouraging you to vote for one of my two pals below (who unfortunately reside in the same category):

Steve from Microsoft and Stephen from Rainier PR. Both are really, really good blogs written by two very smart (and successful) guys to boot! If you have to vote – give each of these guys a vote!

Oh…and don’t forget to give the guys at Outside Line a vote too. IMHO, the LG Blog is the benchmark for blogger outreach (and that is no slight on the wonderful work that David et al. do either!).

Don’t get me wrong, these blogs are all good, but if you DON’T vote for me, I’ll get Viacom’s lawyers to force your ISP to give me your IP address…and I’ll come round with some little friends!

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