— blending the mix

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Social Media

If ever there was an example of how challenging it is for businesses to operate in social media these days, Google’s recent Endorsement ads announcement and the backlash, demonstrates it.

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It’s fair to say that things like Mumsnet and Tots 100 brought about the professionalism of amateur blogging, and the now distant acquisitions by news groups of blogs/blogging networks like Techcrunch and Mashable proved that blogs are an equally powerful publishing force – yet the management of blogs for brands remains, even in 2013, is a sporadic and flawed process. Bloggers continue to be poorly approached by PR’s who continue to anonymously scatter-gun their messages, or bloggers are used (in every sense of the word) to suit a means to a campaign end.

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I love this kind of thing. Reminds me of the work of Jonathan Harris‘ work (seriously cool use of data and digital art). So basically, Daniel Kupfer created a set-up where whatever he input into the screen of his Galaxy Note II, was mirrored physically in a tank water (using small jets). When you talk about content being king and giving people something to actually talk about, this is the kind of thing I’m talking about…enjoy…

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I really like this piece discussing our obsession with likes. Not just because these guys know what they’re talking about but because it highlights the biggest problem of all in social media:

Brands are having to engage in meaningful dialogue with hundreds of thousands of unique individuals who they’ve spent years trying to box, a process which make sense only to the business, not the consumer they are boxing.

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Facebook has facilitated billions of ‘likes’, but getting Wall Street to like the business of running the world’s largest social network has been difficult.

The company’s disastrous IPO sent investors fleeing and Facebook’s stock is still well off its debut price.

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As previously explored, the recent Digital Disruption report from Deloitte examines the impact of digital innovation on individual sectors, analysing how much change they can expect to experience in the years to come and how long they have to adapt.

This accompanying infographic sets out…

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How social signals influence SEO: five things you need to know

Published on Posts from the Econsultancy blog | shared via feedly mobile

?2012 has been a time of great transition in SEO. With Google’s Penguin update in May, we saw a concerted move away from it being duped by black hat techniques, and a move towards beginning to incorporate social signals into its algorithm.

The water’s still a bit murky when it comes to how important social signals are and will be in the landscape of SEO, but here are a few FAQs that you’ll no doubt be very interested in hearing the answers to…

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 How to make an infographic online: five essential free tools

Published on Posts from the Econsultancy blog | shared via feedly mobile

?Given the popularity of infographics, you’d be wise to consider using them to help achieve your content marketing goals. They can be great for social sharing, blog fodder and inbound links.

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So the news is out guys and after 10 months, i’m no longer with Brazen. I’ve been privileged to work with some incredible brands and do some amazing work over the last 7 years and am looking to use this experience as social moves into a very different commercially-accountable place. Catch me on Twitter (@paulfabretti) or read more about me here: http://about.me/paulfabretti

Posted via email from paulfabretti’s posterous

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Good to see the latest stats out for the best-performing UK-based Facebook Pages.

Prior to my departure from Brazen, I used socialbakers heavily and found it an invaluable tool in understanding how our pages were performing (and who the main contributors were).

I now really like the consistency that socialbakers are starting to deliver these reports for several reasons:

  1. The league table gives marketers some benchmarks for where they *could* be if they invested properly in Facebook
  2. Knowing that marketers want to “be as big as Cadbury”, they can see exactly what time, effort and multi-channel coordination goes in to making a successful page
  3. The lust for kudos introduces proper metrics to them for measuring effective Facebook activity – and that HAS to be a good thing, right?

For over a year i’ve been integrating edgerankchecker stats into community management processes (to understand optimal content, times and themes) and socialbakers to understand who our primary fans are, often to glazed eyes both internally and at clients.

With so few companies using these metrics at the moment, it feels a little bit like you’re sticking your neck out, betting on the next big thing. Hopefully the publishing of these stats will mean that they become more and more familiar to a much wider group of people – and become the justifiably valuable metrics they actually are.

August 2012 Social Media Report: Facebook Pages in the United Kingdom – Socialbakers.

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