— blending the mix

Archive
Social Media

Why are we as consumers happy to be associated with some things (and dare, I say, crave the attention), but not others, despite having connected with brands and content? Why is what Google doing, any different to what Facebook or say, Spotify has been doing for years?

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Wired have covered what I’d say is the most logical explanation of Twitter’s purchase of Cover I’ve seen yet. Cover, like everything.me is a home screen launcher for Android (only) that can be customised with different apps and wallpapers but most importantly, delivers the most likely next-used app automatically based on your usage and location. Essentially it second-guesses the app you’re most likely to use next based on past behaviour. Smart and contextually relevant, eventually. FWIW I prefer everything.me!

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I’m not even going to waste time digging out the name of the originator of the quote about failure. It may have been Thomas Eddison when inventing the light bulb.

It went something like this “each failure is a step closer to success”.

He probably said it more eloquently than me though – he was pretty smart.

It got me thinking, having seen what passes for news in social media these days, that we too often celebrate mediocrity in social media because something made a headline, or a cool brand did something/anything.

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Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every week as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here. So, after a break for a few Christmas Party shenanigans…

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Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every week as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.

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Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.

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Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.

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Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

There may also be a bit of a Telco and Mobile sector element to it which again picks out the most interesting headlines impacting our sector.

I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.

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There’s a lot of planning going on in the business at the moment – our social teams are preparing for 2014 activities and perhaps by default, that also means trying to look beyond 2014 at the kinds of strategic, structural and systems challenges that should be on our radar.

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I’ve seen quite a few of these posts in the last week or two.

http://www.businessinsider.com/the-myth-of-social-roi-2013-10

Is it really the case that social media has matured sufficiently that its most widely recognised and unquestionable benefits are now non-financial (similar to advertising or pr)- even to ley folk?

Or is this the convenient ‘letting off the hook’ that so many lazy social media ‘marketers’ have been waiting for?

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