Category Archives: Social Media

The most logical explanation for Twitter’s acquisition of Cover yet

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Wired have covered what I’d say is the most logical explanation of Twitter’s purchase of Cover I’ve seen yet. Cover, like everything.me is a home screen launcher for Android (only) that can be customised with different apps and wallpapers but most importantly, delivers the most likely next-used app automatically based on your usage and location. Essentially it second-guesses the app you’re most likely to use next based on past behaviour. Smart and contextually relevant, eventually. FWIW I prefer everything.me!

Recognising Dick Costollo’s own admission that Twitter needs fixing, I can’t help feel that their biggest challenge is one of discovery of relevant content to perhaps, non-core users which is where the deal makes most sense.

It’s quite clear Android is the pre-eminent Mobile OS so the delivery of contextually relevant tweets to your home screen for these non-core users seems such a logical one. The Twitter ‘unfamiliar’ won’t need to launch Twitter find the news – it comes to them via a mobile OS notification they are already familiar with.

Breaking news will always be of interest, no matter WHO you are. Its source is the debatable issue – and if you don’t like Twitter, you won’t go there. This changes all that.

It reminds me of the time when everybody thought that Facebook was designing a mobile phone to ensure it became the default social network on mobile. Facebook Home eventually showed itself to be essentially a plug-in to an existing operating system ‘ecosystem’ that ensured it didn’t need to create anything fundamentally new.

So whilst this all makes sense for Twitter, the question then comes…with dynamic home screens only residing on Android, will Apple play ball?

Welcome to Failure Club

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I’m not even going to waste time digging out the name of the originator of the quote about failure. It may have been Thomas Eddison when inventing the light bulb.

It went something like this “each failure is a step closer to success”.

He probably said it more eloquently than me though – he was pretty smart.

It got me thinking, having seen what passes for news in social media these days, that we too often celebrate mediocrity in social media because something made a headline, or a cool brand did something/anything. Continue reading

That was the week in social 13th December 2013

Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every week as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here. So, after a break for a few Christmas Party shenanigans… Continue reading

That was the week in social 25th November

Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every week as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.

That was the week in social 25th November 2013  Continue reading

That was the week in social 18th November 2013

Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.

That was the week in social 18th November 2013 

More mad Snapchat valuations from Google this time, chinks appearing in the armour, Twitter’s big TV move, Edelman and Google make major but separate (!) media announcements and well, please…a moment’s silence to mark the passing of the beloved WinAmp…the great, great grandfather of mp3 players which closes on December 20th. That was the week in social. Read on… Continue reading

That was the week in social 11th November 2013

Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here.

That was the week in social 11th November 2013 

In the week where every man and his dog had an opinion about Twitter’s IPO, this week’s hot topic for budding financial analysts was how or why revenue-less Snapchat could turn down $3bn from Facebook. But perhaps they have good reason to speculate wildly – there’s definitely a mobile storm brewing, perhaps best summed up by this “open letter” to Zuckerberg… Continue reading

That was the week in social 4th November 2013

Getting through thousands of pieces of content per week, I figured that there would be some value in sharing some of those most relevant pieces in a weekly blog post. Like Scott’s, this also goes around various people within the Telefonica business to help them keep track of the major changes and trends in social media.

There may also be a bit of a Telco and Mobile sector element to it which again picks out the most interesting headlines impacting our sector.

I’ll be putting this out every Friday afternoon as a bit of a wrap for the week but if you want to make sure you get this and any other posts I put out on the blog, make sure you subscribe here. Continue reading

A few pointers for your 2014 social media strategy

There’s a lot of planning going on in the business at the moment – our social teams are preparing for 2014 activities and perhaps by default, that also means trying to look beyond 2014 at the kinds of strategic, structural and systems challenges that should be on our radar. Continue reading

The end of the quest for the social media ROI holy grail

I’ve seen quite a few of these posts in the last week or two.

http://www.businessinsider.com/the-myth-of-social-roi-2013-10

Is it really the case that social media has matured sufficiently that its most widely recognised and unquestionable benefits are now non-financial (similar to advertising or pr)- even to ley folk?

Or is this the convenient ‘letting off the hook’ that so many lazy social media ‘marketers’ have been waiting for? Continue reading