blending the mix

A look at the new world of marketing and PR

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Entries Tagged as 'RSS'

Edelman pioneers Web 2.0 press release

December 6th, 2006 · No Comments

Steve Rubel reports on Edelman’s new press release software which allows businesses to make new press releases incorporating many Web 2.0 media. Technorati, delicious, Digg, Trackback and comments as well as an [tag]RSS[/tag] feed are listed to encourage readers to spread the message around the world as well as receive feedback.
Maybe I am behind the […]

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Tags: Advertising · RSS

The Guardian have got it SOOO right: RSS in print

June 27th, 2006 · No Comments

The Guardian has just launched a downloadable version of the newspaper called G24 reports press gazette (courtesy of Lee Wilkins). Designed as 8-12 page pdf’s The Guardian’s Editor Alan Rusbridger says that it is designed for those people who are increasingly demanding about what they read and when they read it. Content changes throughout the day to […]

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Tags: RSS

Advertisers - here is a unique opportunity to reach many hundreds of marketing professionals

June 26th, 2006 · 1 Comment

My Sony laptop is on the verge of packing in, after years and years of (ab)use it is at death’s door.
The CD drive does not allow me to burn back-up discs anymore and it is pot luck as to whether or not it will work from one day to the next.
So, I am offering […]

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Tags: Advertising · Blogs · Fun · Google · Internet · Microsoft · RSS · Uncategorized · Windows · Yahoo

iTunes sends Gnarles Barkley to number one BEFORE it gets released

April 4th, 2006 · No Comments

 Here in the UK, the title of first ever single to get to number one before ever being released goes to Gnarles Barkley!
iTunes (amongst others), as of Sunday evening, saw ‘Crazy’ amass 31,000 downloads and went straight to the UK number 1 spot.
Apart from this song being great (I URGE you to download it - […]

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Tags: Advertising · Internet · RSS

Yahoo has created a new sales channel for subscription-based RSS sources.

March 21st, 2006 · No Comments

Yahoo Subscriptions is ANOTHER beta for Yahoo to enter the world of RSS. They must be busy over there!
It presents readers (of sources with a paid-for subscription) with a search resource which enables them to search their subscriptions for content that would otherwise be unavailable due to the restricted-nature of the content.
i.e. if you have […]

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Tags: Advertising · RSS · Yahoo

Yahoo! Search

March 21st, 2006 · No Comments

Yahoo! Search is the latest new beta offering from Yahoo, offering searches for a varietyiof different media - like Google video but for audio (although there is clearly a Video tab too!).

Interestingly, you can add your own podcasts via rss by simply providing the link to your ‘cast.I like the idea that there is a […]

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Tags: RSS · Yahoo

CNET Rolls RSS Banner Ads for E!

March 15th, 2006 · No Comments

Micro Persuasion: CNET Rolls RSS Banner Ads runs a story on how E! entertainment has now started running RSS feeds inside their banner ads on CNET.
Like a news ticker, the headlines run at the bottom of the ad and clicking on them takes you to the relevant story on the [/tag]E![/tag] website.
Steve is slightly bullish […]

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Tags: Advertising · Internet · RSS · Uncategorized

Full RSS feeds vs. Partial Feeds

March 1st, 2006 · No Comments

Tris Hussey makes some interesting observation about Robert Scoble’s views on full or partial RSS-feeds. Without going fully into each article, I believe that fukk or partial, ultimately, if one is to make money from a reader/viewer, marketeers need to respond to to the needs and motivations of that individual.
Some people read books by skimming, […]

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Tags: Advertising · Internet · RSS