— blending the mix


I’ve seen quite a few of these posts in the last week or two.


Is it really the case that social media has matured sufficiently that its most widely recognised and unquestionable benefits are now non-financial (similar to advertising or pr)- even to ley folk?

Or is this the convenient ‘letting off the hook’ that so many lazy social media ‘marketers’ have been waiting for?

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So what do you think? Is ROI in social media solely a financial return? What about customer satisfaction, reduced call waiting times because of other channels acting as customer service ones? How about quicker delivery?

An interesting view none the less.

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