— blending the mix

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roi

I’ve seen quite a few of these posts in the last week or two.

http://www.businessinsider.com/the-myth-of-social-roi-2013-10

Is it really the case that social media has matured sufficiently that its most widely recognised and unquestionable benefits are now non-financial (similar to advertising or pr)- even to ley folk?

Or is this the convenient ‘letting off the hook’ that so many lazy social media ‘marketers’ have been waiting for?

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So what do you think? Is ROI in social media solely a financial return? What about customer satisfaction, reduced call waiting times because of other channels acting as customer service ones? How about quicker delivery?

An interesting view none the less.

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