blending the mix

A look at the new world of marketing and PR

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Entries Tagged as 'PR'

Why is the UK not getting social media?

September 18th, 2008 · 17 Comments

 
Three things got me annoyed yesterday:
1) Not being at Web2expo - i’ll get over that, i’m trying to get to Berlin 2) Preparing for a practical workshop on blogging only to realise that 75% of the time is going to be spent explaining what tags are […]

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Tags: Blogs · Internet · PR · Web 2.0 · blogging · econsultancy · pr 2.0 · social media

The Cluetrain Manifesto – a refresher for late adopters. 1 of 10.

August 7th, 2008 · 3 Comments

I see a lot of people talking about getting “it” and by “it”, they are referring to The Cluetrain Manifesto without being so explicit as to mention it by name. I see how fundamentally it has changed many modern marketeer’s perceptions of where their late 2000’s marketing activity now needs to be - or […]

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Tags: PR · cluetrain manifesto · marketing · social media

Is PR really as bad as the cool-cats make out?

July 25th, 2008 · 9 Comments

I’ve been into the whole “PR people just don’t get it” thing ever since we launched PressRoom a few weeks ago.
We spoke to a room full of PR people who looked (on the whole) utterly confused about things like Twitter, blogging and social media.
“My colleague send press releases out as part of his job, […]

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Tags: Blogs · PR · Twitter · Web 2.0 · pr 2.0 · social media

I’ve made it onto the Slideshare homepage!

July 8th, 2008 · No Comments

Wowsers, I have just been notified that a presentation I made for my part of the Marketing and PR 2.0 seminar last week has been featured on Slideshare’s homepage.
Ok, so we are only at 99 views (so far) and the exporting from Keynote to Powerpoint has buggered some of the slides up, it’s nice to […]

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Tags: PR · blendingthemix · kmp · pr 2.0 · slideshare

Neville Hobson - KMP Marketing 2.0 Seminar

July 2nd, 2008 · 1 Comment

Here is a clip of first 10 minutes of Neville’s presentation, discussing how Social Media is shaping the landscape for public relations:
Neville Hobson at KMP’s Marketing 2.0 seminar from paul Fabretti on Vimeo.
I have to say, I have long admired Neville’s blog and the stamina he has shown in producing over 350 editions of FIR. […]

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Tags: PR · kmp · neville hobson · paul fabretti · social media

I don’t do Tech - I do PR with a Tech hat on

June 29th, 2008 · 3 Comments

It’s been a while since I contributed something of significance to the blog (many of you would argue that I have rarely done that, but that’s another story ) - I have been mad busy with client projects, client presentations, seminars and finally the launch of our Social Media release tool, PressRoom - all […]

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Tags: PR

Ackura PressRoom - preview

June 16th, 2008 · No Comments

As some of you know, we have launched a cool new Social Media Press Release tool - and what a lot of interest it is generating.
More soon, but for now, check out the video:

a2a_linkname=”Ackura PressRoom - preview”;
a2a_linkurl=”http://blendingthemix.com/2008/06/16/ackura-pressroom-preview/”;

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Tags: PR

PR 2.0 - Olde Worlde meets Newe Worlde

March 11th, 2008 · No Comments

Our great leader brought it to my attention today that we are sponsoring the Best PR Agency award at the up-coming How-Do awards on the 24th April.
Now, as much as it pains me to think I might once again be attending an event at Old Trafford I am genuinely excited about the event and […]

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Tags: PR