Social Media needs a lesson in Analytics

This post is in response to a “call to arms” post from Geoff Livingston, in which he suggests that PR agencies are, largely, responsible for the bubble that is currently social media. That is to some extent, totally true, but

CIPR TV Launches – Episode 1

So, me old mucker @Wadds and his partner in crime Philip Sheldrake helped launch another great initiative from the CIPR, with a great guest, Paul Mylrea, BBC’s Head of Press and Media Communications. Did I say “great” enough times there?!

Why is the UK not getting social media?

  Three things got me annoyed yesterday: 1) Not being at Web2expo – i’ll get over that, i’m trying to get to Berlin 2) Preparing for a practical workshop on blogging only to realise that 75% of the time is

Is PR really as bad as the cool-cats make out?

I’ve been into the whole “PR people just don’t get it” thing ever since we launched PressRoom a few weeks ago. We spoke to a room full of PR people who looked (on the whole) utterly confused about things like

I’ve made it onto the Slideshare homepage!

Wowsers, I have just been notified that a presentation I made for my part of the Marketing and PR 2.0 seminar last week has been featured on Slideshare’s homepage. Ok, so we are only at 99 views (so far) and