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paul fabretti

I was privileged today to be speaking alongside  some of Manchester’s most respected and successful business leaders at Andy and Nicky’s (Don’t Panic) Insights Eleven event.

Tony from Code, Nicky from BJL, Mike from MC2 and Richard from Latitude were just 4 of several hugely respected names brought together to consider what the emerging trends are in their sector for 2011.

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Here is a clip of first 10 minutes of Neville’s presentation, discussing how Social Media is shaping the landscape for public relations:


Neville Hobson at KMP’s Marketing 2.0 seminar from paul Fabretti on Vimeo.

I have to say, I have long admired Neville’s blog and the stamina he has shown in producing over 350 editions of FIR. But the way with which he credibly explained much of the often bullshit terminology so often heard when discussing social media was a pleasure – and I am sure was as well received by all the attendees.

This second video is shorter and perhaps more useful to people wanting to get a quick “what do i do next” fix. In it, Neville gives out 8 pointers about how you SHOULD approach Social Media.

NOTE: YOU WILL NEED TO TURN THE SOUND UP!

Enjoy:


Neville Hobson – The 8 rules of social media engagement from paul Fabretti on Vimeo.

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