This one is a rant yet is still a loosely logical, connected piece here….bear with me:
- Uber is getting hammered because of claims a senior exec would sanction digging up dirt on journalists
- Sarah Lacey (legitimately placed to do so) has gone on the attack over Uber, deleted the app
- people are now reporting on Sarah Lacey’s piece
- last week the FT broke the ‘Facebook at Work’ story
- mere hours later, stories surfaced citing the FT breaking news with NO additional information
- days later, reporting on someone else’s story still with NO new information but quoted speculation is everywhere
- it gets worse…
A few months ago, I approached Brian to see if we could bring Techset to the UK. We (me and Herb) tried our best, but time, financial conditions and erm, the impending arrival of Fabretti 2.0 meant that we couldnâ€™t quite make it happen.
This time around anywayâ€¦Fortunately, Brian has agreed to attend TD2010 and speak, but all our efforts have not been for noughtâ€¦there will be moreâ€¦so come back for more on the announcement soon and be quick on the button.
As we have all seen with fantastic tools such as Twitter Friends, the influence and breadth of your audience is almost as important as what you say or link to.
The audience in its (in)finite wisdom decide what it thinks its followers would be interested in and communicated it accordingly to their audience. As such, the perception of your brand is as much governed by who spreads what as much as what you spread.
I’m always keen to learn more about “my audience” given that there are now over 1000 followers in it and this lovely little tool, Twittersheep (thanks for the heads-up Sam) tells me a little bit more about my followers by looking at their/your biogs and effectively giving me a tag cloud of the main words used.
Anyone embarking on social media activity of ANY type should always begin by listening and understanding to what the audience is saying, but few (free) services allow us to understand the profile of our audience.
Even though we can dig down into each of those terms, it would be great to be able to see a list of all those people who sit under each of those terms. In the next iteration maybe?