— blending the mix

neville hobson

Socia Media Marketing

As some of you already know, we are putting on a seminar in London on Tuesday entitled Social Media Marketing – and there are some great speakers attending.

Dave Kinsella (aka @Tech0tic) will be kicking things off with an overview of Social Media, what to do, what not to do, and covering an area of much interest for me – social media metrics.

Next up is Neville Hobson who we are again, delighted to have to share his insight into how social media is/has/will affect PR.

Then, we have the guys behind the LG Blog, Dan and Chris from Outside Line will be shedding some light on the thinking and activity behind the LG blog…

…and yours truly will be talking about blogs and blogging as a business communication tool as well as looking at buzz monitoring.

I am really looking forward to this one – we have got a FULL HOUSE an surpassed all previous bookings which means that people are really waking up to the potential of social media!

If you are coming and you are on Twitter, DM me, @ me or just give me a call. In the meantime, my amended presentation is below:

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Here is a clip of first 10 minutes of Neville’s presentation, discussing how Social Media is shaping the landscape for public relations:

Neville Hobson at KMP’s Marketing 2.0 seminar from paul Fabretti on Vimeo.

I have to say, I have long admired Neville’s blog and the stamina he has shown in producing over 350 editions of FIR. But the way with which he credibly explained much of the often bullshit terminology so often heard when discussing social media was a pleasure – and I am sure was as well received by all the attendees.

This second video is shorter and perhaps more useful to people wanting to get a quick “what do i do next” fix. In it, Neville gives out 8 pointers about how you SHOULD approach Social Media.



Neville Hobson – The 8 rules of social media engagement from paul Fabretti on Vimeo.

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