Brands – Eurostar is your wake up call

I spent ages writing the usual considered analysis of the Eurostar debacle, only to find that someone had beaten me to it – so be it, but good piece anyway. It’s well worth a read. (one question though – why the

You’re only as good as the monitoring tool you use

So you’re a social media specialist/strategist/expert/….well you’re nothing more than a bullsh*tter if you’re not making your recommendations using a monitoring system.  I read Jeremiah’s post the other day with mixed emotions – I didn’t like the sense of pleasure