marketing
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The proof that Groupon damages your business’ reputation
We all seem to have a bit of a downer on Groupon. For various reasons, there seems to be a morbid fascination with bringing down what is (or rather, was) essentially the global leader in local deals. Everything seemed fine
The proof that Groupon damages your business’ reputation
We all seem to have a bit of a downer on Groupon. For various reasons, there seems to be a morbid fascination with bringing down what is (or rather, was) essentially the global leader in local deals. Everything seemed fine
Brands – Eurostar is your wake up call
I spent ages writing the usual considered analysis of the Eurostar debacle, only to find that someone had beaten me to it – so be it, but good piece anyway. It’s well worth a read. (one question though – why the
Brands – Eurostar is your wake up call
I spent ages writing the usual considered analysis of the Eurostar debacle, only to find that someone had beaten me to it – so be it, but good piece anyway. It’s well worth a read. (one question though – why the
Social Media Marketing – my presentation slides
As some of you already know, we are putting on a seminar in London on Tuesday entitled Social Media Marketing – and there are some great speakers attending. Dave Kinsella (aka @Tech0tic) will be kicking things off with an overview
Social Media Marketing – my presentation slides
As some of you already know, we are putting on a seminar in London on Tuesday entitled Social Media Marketing – and there are some great speakers attending. Dave Kinsella (aka @Tech0tic) will be kicking things off with an overview
The Cluetrain Manifesto – a refresher for late adopters. 1 of 10.
I see a lot of people talking about getting “it†and by “it”, they are referring to The Cluetrain Manifesto without being so explicit as to mention it by name. I see how fundamentally it has changed many modern marketeer’s
The Cluetrain Manifesto – a refresher for late adopters. 1 of 10.
I see a lot of people talking about getting “it†and by “it”, they are referring to The Cluetrain Manifesto without being so explicit as to mention it by name. I see how fundamentally it has changed many modern marketeer’s