marketing

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The proof that Groupon damages your business’ reputation

We all seem to have a bit of a downer on Groupon. For various reasons, there seems to be a morbid fascination with bringing down what is (or rather, was) essentially the global leader in local deals. Everything seemed fine

/ No comments

The proof that Groupon damages your business’ reputation

We all seem to have a bit of a downer on Groupon. For various reasons, there seems to be a morbid fascination with bringing down what is (or rather, was) essentially the global leader in local deals. Everything seemed fine

/ No comments

Brands – Eurostar is your wake up call

I spent ages writing the usual considered analysis of the Eurostar debacle, only to find that someone had beaten me to it – so be it, but good piece anyway. It’s well worth a read. (one question though – why the

/ 6 Comments

Brands – Eurostar is your wake up call

I spent ages writing the usual considered analysis of the Eurostar debacle, only to find that someone had beaten me to it – so be it, but good piece anyway. It’s well worth a read. (one question though – why the

/ 6 Comments

Social Media Marketing – my presentation slides

As some of you already know, we are putting on a seminar in London on Tuesday entitled Social Media Marketing – and there are some great speakers attending. Dave Kinsella (aka @Tech0tic) will be kicking things off with an overview

/ 3 Comments

Social Media Marketing – my presentation slides

As some of you already know, we are putting on a seminar in London on Tuesday entitled Social Media Marketing – and there are some great speakers attending. Dave Kinsella (aka @Tech0tic) will be kicking things off with an overview

/ 3 Comments

The Cluetrain Manifesto – a refresher for late adopters. 1 of 10.

I see a lot of people talking about getting “it” and by “it”, they are referring to The Cluetrain Manifesto without being so explicit as to mention it by name. I see how fundamentally it has changed many modern marketeer’s

/ 6 Comments

The Cluetrain Manifesto – a refresher for late adopters. 1 of 10.

I see a lot of people talking about getting “it” and by “it”, they are referring to The Cluetrain Manifesto without being so explicit as to mention it by name. I see how fundamentally it has changed many modern marketeer’s

/ 6 Comments