Innovation

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[INNOVATION] What’s a WeJIT?

What’s a WeJIT? Not Gidget, stupid, WeJIT! This is the third in a series of columns about interesting new technologies. Every few years something comes along to fundamentally change how we use the World Wide Web, whether it is online

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[INNOVATION] What’s a WeJIT?

What’s a WeJIT? Not Gidget, stupid, WeJIT! This is the third in a series of columns about interesting new technologies. Every few years something comes along to fundamentally change how we use the World Wide Web, whether it is online

/ No comments

Growth needs space and the power of difference

I caught this presentation by Sir John Hegarty from the BBH Labs blog and am blown away by one phrase, taken from a BBH client: 5% growth is easy. You hike the price 2% and a couple of big promotions

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Growth needs space and the power of difference

I caught this presentation by Sir John Hegarty from the BBH Labs blog and am blown away by one phrase, taken from a BBH client: 5% growth is easy. You hike the price 2% and a couple of big promotions

/ No comments

An eye on 2012 with Brian Solis

Brian has just posted this video captured by the brilliant team at 99faces (seriously, well worth a look) about where he sees the future of the social web and how it influences our everyday lives. 

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An eye on 2012 with Brian Solis

Brian has just posted this video captured by the brilliant team at 99faces (seriously, well worth a look) about where he sees the future of the social web and how it influences our everyday lives. 

/ No comments

In 2011, 70% of all social media activity will fail

Dontcha just love a sensationalist headline? But this is the prediction made by Gartner in their 2011 predicitons article. Brian does a fantastic job of nailing why this is – it is down to planning, which goes back precisely to my post earlier in

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In 2011, 70% of all social media activity will fail

Dontcha just love a sensationalist headline? But this is the prediction made by Gartner in their 2011 predicitons article. Brian does a fantastic job of nailing why this is – it is down to planning, which goes back precisely to my post earlier in

/ 3 Comments

Some things you need to get your head around NOW

You’ll never go far wrong watching and learning from either Steve or David on their own, but combined, when they make recommendations, you need to listen. You need to get your head around the presentation below, 11 Digital Trends to

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Some things you need to get your head around NOW

You’ll never go far wrong watching and learning from either Steve or David on their own, but combined, when they make recommendations, you need to listen. You need to get your head around the presentation below, 11 Digital Trends to

/ One Comment

A meteorite hits Latvia

An utterly genius idea, mush along the lines of Rampenfest, but even simpler. Tele2 Meteorite from Inspired on Vimeo. The stats are amazing… Story was front-of-news for a month. 93% campaign awareness 99% target audience awareness 10% of respondents would

/ One Comment

A meteorite hits Latvia

An utterly genius idea, mush along the lines of Rampenfest, but even simpler. Tele2 Meteorite from Inspired on Vimeo. The stats are amazing… Story was front-of-news for a month. 93% campaign awareness 99% target audience awareness 10% of respondents would

/ One Comment

Exploring the world of Visual Thinking

For various reasons, I’ve been trying to clarify my thinking on the structure of social media – where it fits into various client’s demands and how an agency (and in fact client) can gear themselves up for the multi-front challenges

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Exploring the world of Visual Thinking

For various reasons, I’ve been trying to clarify my thinking on the structure of social media – where it fits into various client’s demands and how an agency (and in fact client) can gear themselves up for the multi-front challenges

/ One Comment

sFund – $250,000,000 of slush fund for innovation

The sFund announcement passed me by this week, but its implications are immense for the way the web is moving. It is effectively a quarter of a billion dollar fund to help entrepreneurs be creative with web technologies and is

/ One Comment

sFund – $250,000,000 of slush fund for innovation

The sFund announcement passed me by this week, but its implications are immense for the way the web is moving. It is effectively a quarter of a billion dollar fund to help entrepreneurs be creative with web technologies and is

/ One Comment

A fantastic use of Chatroulette

Great initiative to promote a film. Film, cinema marketeers, please be aware that this is a one-off stunt that you should not consider copying. Once is enough.

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A fantastic use of Chatroulette

Great initiative to promote a film. Film, cinema marketeers, please be aware that this is a one-off stunt that you should not consider copying. Once is enough.

/ No comments

Microsoft beat Apple to the iPad

Not just because Microsoft are a client, not because Steve, Mark, Marc are really nice guys, but because, in 2006, Microsoft already had planned what Apple have just launched.

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Microsoft beat Apple to the iPad

Not just because Microsoft are a client, not because Steve, Mark, Marc are really nice guys, but because, in 2006, Microsoft already had planned what Apple have just launched.

/ 3 Comments