— blending the mix


What’s a WeJIT?

gidgetNot Gidget, stupid, WeJIT!

This is the third in a series of columns about interesting new technologies.

Every few years something comes along to fundamentally change how we use the World Wide Web, whether it is online video, social networking, dynamic pages, or even search, itself. This week a new technology called WeJIT was announced that looks like something small but is really something big because it extends collaboration from specialized sites like wikis to everywhere HTML is used.  WeJITS are collaboration in a persistent link.

WeJITS come from Democrasoft, a company here in Santa Rosa that is best known for Collaborize Classroom, a cloud-based service used by more than 30,000 teachers to interact with students, deliver lessons from a global peer reviewed library, and even give tests. WeJITS take the best of Collaborize Classroom and place it in a single link.

In one sense WeJITS don’t seem like much, but when you see how easy it is to create these little standalone web pages and how they can be inserted in blogs, e-mail messages, even in e-books, creating conversations, polls, and requesting ideas in what is normally one-way communication, it’s pretty powerful.  WeJITS turn e-mail into social networking without participants having to join anything. WeJITS turn tweets into discussions.

We have here at I, Cringely a robust and lively self-policing community of thinkers that only took me 25 years of continuous effort to build (that’s 25 years without a vacation, folks). WeJITS can take away a lot of that work, building and expanding audiences. They can coax participation out of people who are normally very quiet, too, like that friend who would never be caught dead on Facebook or LinkedIn.

I remember speaking at Pleasanton Junior High School on the day after 9/11 back in 2001 and teacher Fred Emerson (who still reads this column) telling me how game-changing he thought his new iPod could be.  I didn’t see it. To me the iPod looked like just another MP3 player. But I was wrong because the iPod allowed users to carry all their music with them wherever they went and came with a built-in distribution ecosystem. That’s they way I think WeJITS can be, too. They aren’t much to look at but since they are quick and easy, inclusive and free I expect them to eventually have a big impact on the way we interact online.

Or maybe I’m wrong. You tell me. And use this WeJIT to do so.

I really like this idea. It combines the best bits of wikis, basecamp and email – in ways that even the harshest “oh no, not new technology naysayers” can fathom. Going to play with this myself soon!

Posted via email from paulfabretti’s posterous

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I caught this presentation by Sir John Hegarty from the BBH Labs blog and am blown away by one phrase, taken from a BBH client:

5% growth is easy. You hike the price 2% and a couple of big promotions gets you the other 3%. But 8-10%, that’s a whole different ball game.

Awesome challenge, almost prompts you to think bigger than you’ve ever thought before.


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Brian has just posted this video captured by the brilliant team at 99faces (seriously, well worth a look) about where he sees the future of the social web and how it influences our everyday lives. 

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Dontcha just love a sensationalist headline? But this is the prediction made by Gartner in their 2011 predicitons article.

Brian does a fantastic job of nailing why this is – it is down to planning, which goes back precisely to my post earlier in the week about why the social media industry needs a lesson in analytics, and why Geoff’s post is so timely too – so many social media campaigns are done by practitioners who can USE social media, but do not define:

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You’ll never go far wrong watching and learning from either Steve or David on their own, but combined, when they make recommendations, you need to listen. You need to get your head around the presentation below, 11 Digital Trends to Watch in 2011.

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An utterly genius idea, mush along the lines of Rampenfest, but even simpler.

Tele2 Meteorite from Inspired on Vimeo.

The stats are amazing…

Story was front-of-news for a month.

93% campaign awareness

99% target audience awareness

10% of respondents would switch mobile operator to Tele2

Stores were swamped

Some stores even ran out of sim cards.

Media cost of 0.

Nuff said.

Thanks David.

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For various reasons, I’ve been trying to clarify my thinking on the structure of social media – where it fits into various client’s demands and how an agency (and in fact client) can gear themselves up for the multi-front challenges that social media presents. I think the agency that can manage this correctly i.e. properly integrate the principles into their “normal” working practice will really set itself apart from all the “me-too” pretenders, none of whom can properly support each of the specific areas they need to.

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The sFund announcement passed me by this week, but its implications are immense for the way the web is moving.

It is effectively a quarter of a billion dollar fund to help entrepreneurs be creative with web technologies and is intended to, more than anything foster a feeling of innovation without boundaries.

What is especially interesting – other than the sum of money is that it is backed by 3 of the most influential trading names on the web today, Facebook, Amazon.com and Zynga. The very fact that a retailer, the largest social network in the world and the largest social gaming company in the world should give you a pretty big idea of where the web (and the opportunity that lies within it anyway) is going

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Great initiative to promote a film. Film, cinema marketeers, please be aware that this is a one-off stunt that you should not consider copying. Once is enough.

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Not just because Microsoft are a client, not because Steve, Mark, Marc are really nice guys, but because, in 2006, Microsoft already had planned what Apple have just launched.

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