blending the mix

Greg picked this one up and sent ot through to me the other day. I really like it. Normally, I find that anything with such a dramatic title (and containing lots of scatty images and poorly-cropped screengrabs) is a load of old tosh, but there are some really interesting elements to this presentation.

Enjoy:

I’d like your help. Well, I actually think you need my help. What the hell, we need each other’s help.

My last big post prompted a previously unseen numbers of comments, all pretty much saying the same thing:

“uk business doesn’t get social media, but what can we do to help it get social media”

The one overriding problem was, and will remain for some time, the difficulty in measuring the effectiveness of a social media campaign. Metrics aside, I don’t think that you can in fact standardise social media measurement, but that is another post

So, whilst the issue over metrics remains unanswered (at the moment anyway), the only solution is to prove that other brands are doing what our clients SHOULD be doing and that social media is here and now in the uk and that there is significant value in embracing a social media strategy.

As there are plenty of social media bods, online buddies, friends and other interested people in the same boat, I decided that it might be a good idea to create an online resource where we could all add our own war stories, case studies, relevant ebooks etc. to enable us to quickly and easily pull together some convincing ammunition to persuade our lovely clients that social media works (when done properly, which of course, is what we all do anyway….isn’t it?!)

So, do please visit the wiki, contribute, send me an email paul (dot) fabretti at gmail (dot) com and let’s see of we can’t make something of value from which we can all benefit. Put whatever you like up, within reason, as long as you think that it helps us promote social media.

Link Love to the following people who I think could/should/might like to help:

Jas
Vero
Becky
Chris (aka The Don)
Stephen
Chris
Will
James
Steve
David
David H
Lloyd
Amanda
David K
Simon
Stuart
Steve D
Helen
Andrew
Sandrine
Robin
Stewart
Jemima
Paul
Damien
Tom
Lexia
Simon

I look forward to hearing from you!