blending the mix

A look at the new world of marketing and PR

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Entries Tagged as 'Google'

Minority Report Advertising - it’s just around the corner

July 12th, 2006 · No Comments

Steve Rubel reports on a ZDnet article which elaborates on a personalised ad delivery system for commercial radio!
By monitoring conditions at the outlets of the source (temperature and demographics are the two quoted conditions), the ads can be changed in accordance with the changes on the shop floor. They cite the example of Mcdonalds being […]

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Tags: Advertising · Google

Advertisers - here is a unique opportunity to reach many hundreds of marketing professionals

June 26th, 2006 · 1 Comment

My Sony laptop is on the verge of packing in, after years and years of (ab)use it is at death’s door.
The CD drive does not allow me to burn back-up discs anymore and it is pot luck as to whether or not it will work from one day to the next.
So, I am offering […]

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Tags: Advertising · Blogs · Fun · Google · Internet · Microsoft · RSS · Uncategorized · Windows · Yahoo

Google to launch Cost Per Action “Affiliate” marketing network in response to eBay Adsense program

June 22nd, 2006 · 1 Comment

An article in the FT.com reports that [tag]Google[/tag] is launching a new ad network to run alongside [tag]Adsense[/tag] and [tag]Adwords[/tag] which is, to all intents and purposes, an affiliate network tro rival that of the new [tag]eBay[/tag] program.
Instead of paying per click as we are all used to, advertisers should be able to specify the […]

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Tags: Advertising · Google

Chinese Government blocks access to Google.com

June 7th, 2006 · No Comments

The BBC reports that the Chinese government has blocked access to the main [tag]Google.com[/tag] website and is actively targeteting those people who produce software that enable the avoidance of these restrictions.
Although the actual announcement comes as a shock, a Reporters without Borders spokesperson claims that:
“It was only to be expected that Google.com would be gradually […]

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Tags: Google

Google to launch own iRows competitor

June 6th, 2006 · 1 Comment

I have recently recieved confirmation from Yoah Bar-David, CEO of [tag]iRows[/tag], that [tag]Google[/tag] has in fact NOT bought [tag]irows[/tag].
Google, as Steve Rubel reports, is building its own online spreadsheet software called [tag]Google Spreadsheets[/tag] which is rumoured to have been designed by a former 2Web employee, John Rochelle). Stephane Rodriquez gives a good review of the […]

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Tags: Google · Microsoft · Uncategorized

Google has bought iRows - exclusive confirmation

June 6th, 2006 · 1 Comment

I received a simple but cryptic message last night confirming that [tag]Google[/tag] has indeed bought [tag]iRows[/tag] and will be making the announcement TODAY, 6th June 2006.
I seem to remember when Google bought writely, there was a heck of a lot of buzz surrounding what was going to be next in the online office suite […]

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Tags: Google · Microsoft

IE7 Beta - Google doesn’t miss a trick

May 26th, 2006 · No Comments

Keen to ensure that any IE7 Beta users (like myself) don’t feel the need to move over to “the dark side” I noticed this, the first tie I went to the google search home page:
 

“Make Google your search engine in Internet Explorer”

Interestingly, I had pop-ups turned OFF, yet this pops up in my browser does […]

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Tags: Google · Internet · Microsoft

Google does a Microsoft and ties in with Dell

May 26th, 2006 · No Comments

 In a move to bring world domination one step closer, it has been revealed by the BBC that [tag]Google[/tag] has signed a deal with [tag]Dell[/tag] to have their software installed on all Dell computers.
Didn’t Microsoft get hit with a crippling fine for doing the same thing?! 

a2a_linkname=”Google does a […]

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Tags: Google · Microsoft · Uncategorized

Is Google Adsense tacky or essential

May 4th, 2006 · 2 Comments

 Citycita is a great tool previewed on TechCrunch a couple of days back. It allows people to create specific interest groups and map them to allow those groups to meet.
It got a fairly glowing review suggesting it may have a decent future but if you look at the screenshots, there is [tag]Google[/tag] Adsense running down […]

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Tags: Advertising · Google · Internet

How to become a Google Power-User

April 24th, 2006 · No Comments

Stephan Spencer is offering a [tag]FREE eBook[/tag] by one of his clients on how to become a Google Power-User and it is great!
Many people blog about [tag]Web 2.0[/tag], where it is going, how it is going to change our habits, when and where we will be using it etc., but how many people actually experience […]

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Tags: Google · Internet