Engaging the Influencers…if you haven’t read this, DO IT!

Me old mucker David’s little PR consultancy produced this a few months ago and for various reasons became utterly relevant to us. If you aren’t sure why or how you need to change the way you work, read this. It

You just cannot shoe-horn metrics into Social Media

  David picked up on this gem from Lloyd a few weeks ago and I have been meaning to post about it ever since. It gets to the heart of what I think people like Will are trying to do,