blending the mix

A look at the new world of marketing and PR

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Entries Tagged as 'community'

If Web 2.0 marketing is about listening to customers, just WHO do you listen to?

August 7th, 2008 · 3 Comments

Kathy Sierra created (when she was blogging), what I believe to be an essential bit of reading for any wannabe Web 2.0 marketer and sums it up very nicely in just one illustration below:

As a new-age or social media marketeer, you want to let the community guide you. You want to earn your community’s trust […]

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Tags: Blogs · community

Sleeveface - you WILL need to know about this

February 13th, 2008 · 1 Comment

The BBC pointed to the new net phenomenon about Sleevefacing.
I love this kind of thing, not necessarily because it is a good idea, but because of the commitment so many people put into creating their own sleeveface for no other reason than because they love doing it.
Rather than try to explain further, check out this […]

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Tags: Fun · WoM · community

The smallest things…

January 22nd, 2008 · 2 Comments

…make the biggest difference.
So, my 3 year old Dell latitude D510 is on its knees. It is old, battered and slow, so bring on the Macbook Pro…(fingers crossed)
Well anyway, I had cause to replace the keyboard yesterday and it suddenly occurred to me that this insignificant object has significantly enhanced my user-experience and level […]

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Tags: community