— blending the mix


I don’t know whether I’m getting cynical, just plain miserable or whether stuff like this actually gets used all the time, but of late I seem to hear nothing but bullshit being bandied around when it comes to social media – whether it is strategy, monitoring, outreach or whatever the hell people think they mean when they talk about the social web.

It just seems that as more and more companies jump on the bandwagon, their ability to actually explain the detail of what it is they do or are proposing diminishes – and that is where the bullshit appears. The more they ham it up, the less they can actually do.

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