Facebook just isn’t working for brands

You probably don’t need me to tell you that the use of any social media channel needs to be considered carefully – and by that I don’t just mean “should you, shouldn’t you”, I mean “what are you trying to

If you’re serious about measuring social media, you need to see this

If you are serious about measuring social media (and if you are an agency, you need to back up your BS with some foundation), then you could do much worse than watch this broadcast from masters of analytics Post Rank.