blending the mix

The BBC reports that UK mobile phone users sent 3.3 billion texts last month.
My question is this: Has anyone really ever heard of a text campaign receiving the same amount of kudos for its creativity as say, [tag]The Simpsons youtube ad[/tag], yet the medium has been around for years longer?
There is either a lack of […]

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My Sony laptop is on the verge of packing in, after years and years of (ab)use it is at death’s door.
The CD drive does not allow me to burn back-up discs anymore and it is pot luck as to whether or not it will work from one day to the next.
So, I am offering […]

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An article in the FT.com reports that [tag]Google[/tag] is launching a new ad network to run alongside [tag]Adsense[/tag] and [tag]Adwords[/tag] which is, to all intents and purposes, an affiliate network tro rival that of the new [tag]eBay[/tag] program.
Instead of paying per click as we are all used to, advertisers should be able to specify the […]

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Steve Rubel reports that [tag]Yahoo Answers[/tag] has now got more than 10 million answers posted, has been read by 4.2% of the US internet population and is ranked 3rd behind [tag]wikipedia[/tag] and [tag]dictionary.com[/tag].
He suggests that it won’t be long before they start monetizing the site with more than just  PPC and I can see an […]

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Havign posted recently about the possiblity of there being a long tail of traditional media, I see in Media Post that for those “left behind” by the ever-increasing pace with which [tag]web 2.0[/tag] develops, clever integration of new and old media may be the answer to steadily bring people up to speed rather than just […]

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Joseph Jaffe runs a very intersting post on how online media could now be considered as traditional media. Teenagers have grown up using it and it is now inarguably a well-established part of the media mix.
What makes me wonder though is if conventional traditional media now has a beneficial long tail opportunity?
As many agencies scramble […]

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The BBC reports that OFCOM, the official telecommunications watcdog in the UK, is seeking a review and possible amendment to the regulations regarding the banning of the iPod gadget iTrips that can transmit the iPod content using FM radio signals.
The device was banned in the UK because it is argued that it is possible […]

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 Citycita is a great tool previewed on TechCrunch a couple of days back. It allows people to create specific interest groups and map them to allow those groups to meet.
It got a fairly glowing review suggesting it may have a decent future but if you look at the screenshots, there is [tag]Google[/tag] Adsense running down […]

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 The Coca-Cola Company - make every drop count is a new age site to convince consumers (in the UK at least) that coca-Cola care. The care about our health, our opinions, what goes into their drink, when they advertise and even how many portions of fruit and vegetable we are getting a day - they […]

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 Here in the UK, the title of first ever single to get to number one before ever being released goes to Gnarles Barkley!
iTunes (amongst others), as of Sunday evening, saw ‘Crazy’ amass 31,000 downloads and went straight to the UK number 1 spot.
Apart from this song being great (I URGE you to download it - […]

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