blending the mix

A look at the new world of marketing and PR

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Entries Tagged as 'Advertising'

UK sends 3.3 billion text in May 2006

June 26th, 2006 · 1 Comment

The BBC reports that UK mobile phone users sent 3.3 billion texts last month.
My question is this: Has anyone really ever heard of a text campaign receiving the same amount of kudos for its creativity as say, [tag]The Simpsons youtube ad[/tag], yet the medium has been around for years longer?
There is either a lack of […]

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Tags: Advertising

Advertisers - here is a unique opportunity to reach many hundreds of marketing professionals

June 26th, 2006 · 1 Comment

My Sony laptop is on the verge of packing in, after years and years of (ab)use it is at death’s door.
The CD drive does not allow me to burn back-up discs anymore and it is pot luck as to whether or not it will work from one day to the next.
So, I am offering […]

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Tags: Advertising · Blogs · Fun · Google · Internet · Microsoft · RSS · Uncategorized · Windows · Yahoo

Google to launch Cost Per Action “Affiliate” marketing network in response to eBay Adsense program

June 22nd, 2006 · 1 Comment

An article in the FT.com reports that [tag]Google[/tag] is launching a new ad network to run alongside [tag]Adsense[/tag] and [tag]Adwords[/tag] which is, to all intents and purposes, an affiliate network tro rival that of the new [tag]eBay[/tag] program.
Instead of paying per click as we are all used to, advertisers should be able to specify the […]

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Tags: Advertising · Google

Yahoo Answers tops 10 million answers

June 12th, 2006 · 1 Comment

Steve Rubel reports that [tag]Yahoo Answers[/tag] has now got more than 10 million answers posted, has been read by 4.2% of the US internet population and is ranked 3rd behind [tag]wikipedia[/tag] and [tag]dictionary.com[/tag].
He suggests that it won’t be long before they start monetizing the site with more than just  PPC and I can see an […]

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Tags: Advertising · Yahoo

Traditional media long tail - integration is the answer

June 6th, 2006 · 2 Comments

Havign posted recently about the possiblity of there being a long tail of traditional media, I see in Media Post that for those “left behind” by the ever-increasing pace with which [tag]web 2.0[/tag] develops, clever integration of new and old media may be the answer to steadily bring people up to speed rather than just […]

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Tags: Advertising

Does traditional meda now have a long tail opportunity?

June 2nd, 2006 · 3 Comments

Joseph Jaffe runs a very intersting post on how online media could now be considered as traditional media. Teenagers have grown up using it and it is now inarguably a well-established part of the media mix.
What makes me wonder though is if conventional traditional media now has a beneficial long tail opportunity?
As many agencies scramble […]

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Tags: Advertising

Citizen Radio in the UK- the first important step

May 19th, 2006 · 2 Comments

The BBC reports that OFCOM, the official telecommunications watcdog in the UK, is seeking a review and possible amendment to the regulations regarding the banning of the iPod gadget iTrips that can transmit the iPod content using FM radio signals.
The device was banned in the UK because it is argued that it is possible […]

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Tags: Advertising

Is Google Adsense tacky or essential

May 4th, 2006 · 2 Comments

 Citycita is a great tool previewed on TechCrunch a couple of days back. It allows people to create specific interest groups and map them to allow those groups to meet.
It got a fairly glowing review suggesting it may have a decent future but if you look at the screenshots, there is [tag]Google[/tag] Adsense running down […]

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Tags: Advertising · Google · Internet

Coca-Cola - we’re listening…if you can find the contact us links!

May 3rd, 2006 · No Comments

 The Coca-Cola Company - make every drop count is a new age site to convince consumers (in the UK at least) that coca-Cola care. The care about our health, our opinions, what goes into their drink, when they advertise and even how many portions of fruit and vegetable we are getting a day - they […]

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Tags: Advertising · Uncategorized

iTunes sends Gnarles Barkley to number one BEFORE it gets released

April 4th, 2006 · No Comments

 Here in the UK, the title of first ever single to get to number one before ever being released goes to Gnarles Barkley!
iTunes (amongst others), as of Sunday evening, saw ‘Crazy’ amass 31,000 downloads and went straight to the UK number 1 spot.
Apart from this song being great (I URGE you to download it - […]

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Tags: Advertising · Internet · RSS