blending the mix

I just HAD to share this:

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Steve dug this one out the other day and I was so impressed with the execution of the site, I just had to say something about it - especially as video seems to be the flavour “du jour”.
The Ferrari GT is the next new kid on the block and rather than do the usual visual […]

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Icon + Anthem = work of genius

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Schweppes Burst from ipub on Vimeo.
 
Schweppervesence eh? Is there a better example of visualising a feeling than the above?
Technorati Tags: scheppes,schweppervescence

[UPDATE] If the vid is taking a while to load (as it is at the moment!) just click on the Schweppes Burst link above to go directly to Vimeo
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So EA are to launch their first free online game with integrated ads.
But is this a sustainable business model? With games that make it big now costing several tens of millions (normally dollars), can a game contain so many ads and the advertiser achieve so much appropriate gamer engagement as to create value for each […]

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I think I am going to create a new category called "missing a trick", I seem to be posting a lot of stuff there are the moment, but I am not sure if I will be quite so up my arse in 2008 as I was in 2007
The problem
I have noticed on Facebook […]

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Steve Clayton point to Greg Stirling’s thoughts on the Microsoft buy-in to Facebook being about Live Search but I can’t help but think Greg’s quotation is wrong.
With the several billion-dollar investment and acquisitions MS has made recently in advertising and tying up with what Mr. Ballmer was saying about how Microsoft wants a significant stake […]

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Steve Rubel reports on Edelman’s new press release software which allows businesses to make new press releases incorporating many Web 2.0 media. Technorati, delicious, Digg, Trackback and comments as well as an [tag]RSS[/tag] feed are listed to encourage readers to spread the message around the world as well as receive feedback.
Maybe I am behind the […]

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Steve Rubel reports on a ZDnet article which elaborates on a personalised ad delivery system for commercial radio!
By monitoring conditions at the outlets of the source (temperature and demographics are the two quoted conditions), the ads can be changed in accordance with the changes on the shop floor. They cite the example of Mcdonalds being […]

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The BBC reports that UK mobile phone users sent 3.3 billion texts last month.
My question is this: Has anyone really ever heard of a text campaign receiving the same amount of kudos for its creativity as say, [tag]The Simpsons youtube ad[/tag], yet the medium has been around for years longer?
There is either a lack of […]

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